Mazda Will Launch New SUV To Offer Japanese-style Booth Concept At GIIAS

JAKARTA - PT Eurokars Motor Indonesia (EMI), as Mazda's Singles Agent of Tradeholders (ATPM) in Indonesia, took part in the 2025 Gaikindo Indonesia International Auto Show (GIIAS).

At the annual exhibition, the premium brand from Japan will launch the latest SUV line-up, bringing eight car models to display at hall 7, booth 7C.

This assurance was disclosed in an official statement received by VOI, Friday, July 18. Unfortunately, no lattice has been given yet, but based on the official invitation to share the silhouette, the model that is expected to launch is a special edition of CX-80. But that's just an estimate, you can wait until the official launch on July 24.

Mazda At GIIAS 2025

This year, Mazda's booth carries a modern-minimalist concept, inspired by Mazda Trans Aoyama, Mazda's newest flagship space located in the Aoyama area, Tokyo, Japan which was just inaugurated in early 2025.

More than just a space for vehicle display, Mazda Trans Aoyama is designed as a destination to explore Mazda's design philosophy and values more deeply, both for loyal fans, as well as those who are just getting to know this brand.

Adapting the character Mazda Trans Aoyama, Mazda booth design at GIIAS 2025 comes with three main aspects. Starting from Minimist Aesthetics where it is designed to use natural materials such as wood, concrete to metal, as well as warm lighting, thus creating a calm and elegant atmosphere, in line with the philosophy of 'Ma'.

In addition, Spatial Experience where the booth is also designed resembles an exclusive lounge and contemporary art gallery, thus providing a deep visual and emotional experience. Then the Human Centered Approach, in line with Omotenashi's philosophy, Mazda creates an interactive space, which presents new and exciting experiences for visitors, while strengthening emotional connections through warm and meaningful interactions, so that every visitor feels comfortable and appreciated, like being at home alone.

Salah satu daya tarik booth Mazda adalah kehadiran Mazda Café, satu-satunya kafe berkerek dari brand otomotif di Indonesia. Mazda Café menghadirkan beragam curated beverages, hasil racikan barista Mazda, menawarkan momen reksasi dalam balotan gaya hidup premium.