Lion Parcel Emphasizes The Importance Of Strengthening Agent Partner Networks To Improve Customer Accessibility

JAKARTA - Lion Parcel (PT Lion Express) continues to strengthen networks of agent partners to provide services that are increasingly accessible to customers.

This is in line with the commitment of the leading logistics service company in Indonesia to build an efficient and reliable logistics ecosystem by people in various regions, both in the city center and remote areas.

Mitra agent menjadi salah satu touchpoint pelanggan yang difokuskan Lion Parcel melihat terus meningkatnya permintaan terhadap layanan pengiriman, baik untuk kebutuhan personal maupun UMKM. Hal ini terbukti dengan terus meningkatnya aktivitas jual barang yang dilakukan secara online dan turut menyumbangkan pada pertumbuhan ekonomi digital di Indonesia yang telah mencapai 90 miliar dolar AS pada tahun 2024.

Lion Parcel's Head of Retail Business Development, Cipto Laksono, said that seeing the geographical conditions of the country, is a challenge for every logistics service provider to get integrated services. Lion Parcel is pleased to be collaborating with thousands of agent partners throughout Indonesia to see this as an opportunity to grow.

"They have made a significant contribution and become an important enabler for Lion Parcel, not only as sales partners, but also in partners in providing delivery services that are easily accessible and reliable by all levels of society," he quoted a written statement, Wednesday, July 9.

In improving the accessibility of its services, Lion Parcel applies a partnership business model and opens opportunities for people who want to join forces to start their own business.

With an initial capital of IDR 10 million, agent partners can start their business and get initial operating balances, operational equipment such as plastic documents, duct tape, scales, meter, and thermal printers, as well as indoor and outdoor branding materials such as glass stickers, logo stickers, and table stickers. With all the advantages Lion Parcel has to offer, public enthusiasm for the logistics business continues to increase, as reflected in the number of new registrants of Lion Parcel agent partners who now reach more than 5,000 registrants per month.

With the spirit of developing together, Lion Parcel certainly also has a series of educational programs and appreciation for partners who join. Starting from routine training with special competent teams in their fields held online and offline to ensure that agent partners have a correct understanding of the applicable SOP, to how to serve customers and tips & tricks in developing their business.

In addition, Lion Parcel also periodically holds land coffee or coffee with agent partners to build closeness, listen to aspirations, and strengthen collaboration. As a form of appreciation for the contribution and performance of partners, Lion Parcel also held various regular appreciation and appreciation programs, one of which was a free vacation to Japan for outstanding agent partners in 2024.

Lebih dari itu, komitmen Lion Parcel dalam mendukung semangat bisnis masyarakat tidak hanya tercerminal melalui berbagai program yang ditujukan bagi mitra agent yang sudah bergabung, tetapi juga melalui penguatan strategi bisnis yang adaptif terhadap perkembangan era.

One of the concrete steps taken is the implementation of an omnichannel strategy that combines an online and offline digital channel approach to make it easier for people who want to find more information related to the Lion Parcel partnership business. This also increases the effectiveness of acquisitions and wider services to customers.

For the initiative and implementation of the strategy, Lion Parcel won the "Retail Sales in Omnichannel" award at the Marchairs OMNI Brands of the Year 2025. This award is proof of recognition of the effectiveness of the strategy implemented by Lion Parcel which has a real impact on business growth and customer satisfaction.

This achievement also strengthens Lion Parcel's position as a delivery service provider that builds a strong, comprehensive logistics network, and is easily accessible to all levels of society.

Lion Parcel will continue to strive to expand the reach through agent partners to get closer to the customers. We believe that solid collaboration with partners will provide fast, safe, and reliable logistics services," concluded Cipto Laksono.