Soft Cake Wrapped In Premium Chocolate Becomes Snacks Loved By Indonesians

JAKARTA - Sweet foods such as chocolate are loved by many people, including the people of Indonesia. Apart from the delicious taste, sweet foods can also improve mood or mood.

This is because sweet foods can trigger the release of the hormone serotonin and dopamine in the brain, which is related to feelings of happiness and relaxation, quoted from Healthshots, on Wednesday, July 9, 2025.

One of the sweet snacks that the Indonesian people like is a mix of soft cake wrapped in premium chocolates such as Choco Pie. The public's interest in soft cake experienced rapid growth in 2024.

"According to NielsenIQ, the soft cake category grew by 16 percent in 2024 compared to the previous year," said President Director of PT LOTTE Indonesia, Hurricane S. Kristanto, during a press conference on the Inauguration of the New Factory Choco Pie, in Cikarang, on Tuesday, July 8, 2025.

This snack is divided into two variants, in which the original variant combines a soft vanila cake, with the central part of it, and is wrapped in premium chocolate that is liked by the Indonesian people.

The original variant, it's a soft cake vanila, in the middle there's a mitigation, wrapped in premium chocolate. This variant is the most liked, dominant," he said.

"Indonesians everywhere like it, so almost balanced everything (in every region)," he added.

With this high public interest, LOTTE finally set up a new factory to produce Choco Pie in order to meet market demand. The new factory is located in Cikarang, West Java, which uses the latest technology, smart production systems, and world-class food safety standards.

"We produce not only delicious, but also safe and high quality. In the future we will continue to present various new variants for the people of Indonesia," concluded Badai.