Gen Z's Latest Kecan Trend, Women Appear Without Makeup!

JAKARTA - Recently, the trend of a first date without wearing makeup or makeup is increasingly being chosen. This dating trend is popular among the younger generation, especially the female Z gen.

If in the past the total fine was considered a must to give a good first impression, now many feel more comfortable and confident to appear bare face on the first date.

This choice is not because of being lazy to compete, but as a form of honesty and self-acceptance for women. Experts also support this new first date trend.

"If someone immediately loses interest just because you don't wear makeup, it's actually very useful information. It shows they're not the right couple," said clinical psychology and relationship therapist. O'Brien, quoted from Bustle, Monday, July 7, 2025.

This makeupless dating trend also goes hand in hand with changes in the style of dating for the younger generation. Instead of choosing a romantic dinner, Gen Z now prefers attractive dating, such as playing padel, running together, and others.

These activities include sporty and relaxed, which makes appearing without makeup an appropriate choice. These activities are also considered to be able to lighten the atmosphere and make two people get to know each other without formal chat pressure which often causes awkwardness.

The decision of young women to appear without makeup is also a form of resistance to social pressure to always look perfect and please others.

'Tampil bare face can convey an important message that you are confident yourself, you accept yourself, and you are authentic. It is a strong foundation for honest and supportive relationships,' he explained.

However, that doesn't mean that in the next dates women don't wear makeup. They can choose to wear makeup if the first date is successful, or use makeup on the next date as a form of reciprocity and equal effort.