Chinese Car Begins To Cut Prices In Indonesia, Suzuki: We Focus On Quality And Service

JAKARTA - Various Chinese car brands have carried out various strategies for the Indonesian automotive market, one of which is that cutting vehicle prices and Suzuki will strictly not follow similar steps.

Deputy Managing Director of PT Suzuki Indomobil Sales (SIS) Donny Saputra, said that instead of reducing prices, Suzuki chose to focus on providing the best products and services.

"We believe that product quality and service is something we have to take good care of. If we cut prices from other brands, it is their strategy," he said, when met in the Senayan area, Jakarta, recently.

He emphasized that until now Suzuki had no intention of cutting the price of various models that had enlivened the national automotive market, and only carried out sales programs.

"Until now, we have no intention of cutting prices, if the sales program may exist, but cut the person or not," he added.

He further said that Suzuki had been present in Indonesia for decades, and would continue to maintain consumer confidence by not taking steps to cut car prices.

"We are trying not only to provide products that have value, in terms of prices and benefits that consumers receive. Then what we emphasize is how to deliver high-quality products that consumers can trust, by not reducing the trust of consumers themselves," he explained.

Cut the price of Chinese brands

Several brands from China often take decisive steps to cut the price of their cars. For example, there is Chery who cut the price of E5 electric cars, then there is BAIC which also lowers prices because they have been assembled locally, and there is MG which continues to revise the price of MG4 EV since it first launched.