Encourage AI Implementation, Lazada Launches AI Readiness Guide Book For Online Sellers
JAKARTA - The development and implementation of Artificial Intelligence (AI) is predicted to be the beginning of a major transformation in the growing eCommerce industry.
However, there is still a gap between business actors at eCommerce. To answer this gap, Lazada collaborated with Kantar to facilitate online sellers through the Online Seller AI Readiness Guidebook.
This book is designed to help sellers maximize AI sophistication into their business, this guide categorizes sellers into three AI adoption readiness models, namely AI Adepts (AI continued users), AI Aspirants (AI partial users), and AI Agnostics (AI minimum users).
Based on this level of readiness, Lazada designed strategic guidelines that can help sellers at each level to integrate AI into its business operations.
The integration of AI in accordance with this level of readiness is carried out to support sellers in adopting AI into business operations so that it can achieve success in the growing digital economy landscape.
Lazada menyadari bahwa AI akan menjadi bagian integral dari ekosistem eCommerce. Oleh karena itu, Lazada mengembangkan berbagai fitur AI untuk menjawab kebutuhan penjual, ujar Head of Business Growth and Operations, Lazada Indonesia, Amelia Tediarjo.
In the early stages, sellers can take advantage of Lazada Business Advisor for market trend insight and store performance analytics, as well as AI Smart Listing which helps sellers create attractive and personalized product listings.
For operational efficiency optimization, there is Lazada IM Shop Assistant (LISA) that accelerates communication with customers, as well as Lazada Sponsored Solutions which offers AI-based ads with the right audience target.
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In terms of customer experience breakthroughs, Lazada presents innovations such as the AI-Powered Skin Test which analyzes skin conditions using AR for product recommendations more precisely, as well as Virtual Try-On for the virtual product trial experience.
The data produced when customers try this feature is connected to the AI Labinda chatbot which will provide personalized recommendations.
"Implementing AI does not mean just following the flow of change, but rather being at the forefront. Sellers who are ready to adopt AI are sellers who are ready to face the future," concluded Amelia.