Through BRI Support, Casa Grata Proves MSME Camilan Tembus World Market

JAKARTA - PT Bank Rakyat Indonesia (Persero) Tbk or BRI continues to strengthen its role in encouraging MSME players to penetrate the world market. One of BRI's fostered MSMEs, Casa Grata, succeeded in making its first export to Singapore after displaying its products at the FHA Food & Beverage 2025 event in Singapore from 8 to 11 April 2025. This success is a strategic achievement that reinforces Indonesia's MSME potential in meeting global market needs, especially in the healthy food sector.

Casa Grata is an effort that produces healthy snacks or snacks with the advantages of gluten free and vegan products (drugated). All products are made without additional preservatives, without additional MSG, as well as no additional dye, trans and gluten free fat-free.

This effort now offers ten flavor variants and consistently expands its production capacity to respond to increased market demand for food products that are better for a healthy lifestyle. The variants that consumers are Sea Salt Crackers, Onion & Garlic Crackers, and Chocolate Cashew Crunchy Drop Cookies.

Following overseas exhibitions for the first time, to be precise at the FHA Food & Beverage 2025 event in Singapore, Casa Grata Co-Founder and CEO Jane Tanuwijaya called this participation an important point in opening up export opportunities.

"In the event, we were able to meet directly with several buyers who were interested after tasting our products at the location. The conversation continued after the event was over and since May we started sending products regularly to Singapore. The response was very good because our products were enthusiastically accepted and some buyers showed interest in establishing further cooperation," he said.

Casa Grata received support from BRI in the form of training, product curation, promotional facilitation, and strategic assistance for business development. This approach encourages strengthening business capacity and opening new market networks, including for sustainable export needs.

According to him, the support provided by BRI did not stop at early coaching, but also encouraged business readiness to grow sustainably. He also emphasized that assistance from BRI has paved an important way for business growth.

We were able to appear in FHA because it went through a curation process from BRI. Previously, we had received various forms of assistance such as training, business incubation on the Growpreneur by BRI program and had the opportunity to participate in BRI MSME EXPO (RT) 2023 and MSME EXPO (RT) 2025. These programs helped increase the exposure of our products, not only for product promotion, but also for understanding markets and meeting directly with buyers. In fact, our products were once trusted to be VIP snacks at the BRI MSME EXPO (RT) 2023," he said.

On a separate occasion, BRI Corporate Secretary Agustya Hendy Bernadi said that the success of fostered MSMEs such as Casa Grata became a concrete representation of sustainable empowerment efforts. "Grata's weather is an example of how MSMEs can penetrate the export market through a structured empowerment process. BRI facilitates them through directed product curation, training, and promotion to be ready to compete in the international arena," he added.

"We believe that with the right support, MSME players can expand their business reach in a sustainable manner and build cross-border strategic partnerships. In the future, BRI will continue to expand similar initiatives so that more local MSMEs are able to contribute to the world supply chain," said Hendy.

At the Growpreneur Incubation event, Casa Grata won the title of Best Participant, and at the 2024 Young Entrepreneurs' event, Casa Grata won the title of Top 20, which strengthened her position as an outstanding MSME with a strong commitment to business growth and innovation. Currently, Casa Grata's products are available in more than 100 stores spread across Jakarta, Bandung, Bali, and more than 20 other cities in Indonesia. Casa Grata presents a delicious healthy snack and is made with attention to the quality of the material and the maintained process. The name Casa Grata itself has the meaning of a grateful house, which reflects the vision of effort to build healthier awareness living habits starting from small daily things. (ADV)