Apple Forced To Lower IPhone Value In Europe, Here's Why!

JAKARTA - Starting June 22, consumers in the European Union visiting Apple's website will see new striking additions to iPhone and iPad product pages: colorful energy labels that assess energy efficiency, resilience, and ease of improvement of each model.

This move is not a voluntary initiative from Apple, but a form of compliance with the European Union's new regulations that officially take effect from this month. The label provides an assessment from A to G, covering various aspects of product sustainability, including charging power efficiency, resistance to collisions, and how easily the device can be repaired.

Along with this change, Apple released a 44-page technical document explaining in detail how they judged their own devices according to the energy label's guidance. In the document, Apple mentioned that this EU regulation still "contains ambiguous language", especially regarding the specified interim testing method.

According to Apple, different interpretations between test laboratories can result in inconsistent final scores. Therefore, Apple voluntarily lowered their own scores, such as from A to B for energy efficiency, as a form of extra caution.

Apple also expressed its doubts about the accuracy of the impact resistance tests used by the EU, as the results depend heavily on variables such as wood and metal types used as test-fall surfaces.

Energy labels on iPhone and iPad feature six main categories:

Energy efficiency per filling

Battery life (the full number of cycles before relegation)

Improvement ease

Resilience to water and dust (IP certification)

Resilience to collisions/falls

Battery life per cycle (use hours per single charge)

Users in the EU region can now see this label as a small colored icon on their respective iPhone and iPad product pages. When clicked, the icon will display a full label. This information is also available in the environment (environment) in the technical specifications of each product.

In addition, Apple also provides a version of the downloadable PDF, including technical details such as battery capacity in mAh, level of robustness to scratches based on the Mohs scale of violence, and how many years the product will receive a minimum security update.

From now on, new iPhone and iPad devices produced for the European Union market will also include a printed energy label in the product box.

With the presence of this label, buyers in Europe can make smarter purchase decisions based on the sustainability and durability of the device, not just technical or aesthetic features. Although Apple doesn't seem completely satisfied with how EU measurements are made, this step marks a major shift towards transparency and environmental accountability in the consumer technology industry.