Cool Inside And Outside The Track, The Style Of The McLaren Formula 1 Team Lando Norris During Traveling
JAKARTA - The charm of Lando Norris, the Ambassador of the Global Brand TUMI as well as the racer of the McLaren Formula 1 team is indeed unbeaten. Inside and outside the track he always looks cool.
Recently, Lando Norris traveled to Lake Como, Italy. There he got an amazing experience. However, the one who stole the show no less was his style while traveling.
"Working and traveling has always been an extraordinary experience, and this makes my first trip to Lake Como unforgettable," said Lando Norris on his journey with TUMI.
He admitted that while blaspheming nature, everything felt easy with a fashionable and functional suitcase.
Exploring the beauty of nature there feels very easy with 19 Degree Lite on my side This is an experience I will never forget," he continued.
In a dynamic campaign featuring this latest collection, TUMI expands the meaning of the mild flavor presented by 19 Degree Lite. Pay attention to the details "starting from lighter double wheels to aberration of the weight of the hair allowing Lando to move easily.
Directed by Keane Pearce Shaw and photographed by Emma Panchot, the campaign was filmed on Lake Como and turned on through Lando's personal perspective and experience. As Lando explores iconic Villa Erba and walks along the rocky streets, the film captures the smooth movement of 19 Degree Lite, reflecting freedom and agility like when driving behind the wheel.
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"19 Degree Lite represents our ongoing commitment to creating products that perfectly accompany customers' journey," said Creative Director Victor Sanz.
As a champion racer with high enthusiasm for precision and design, Lando is the ideal figure for the second chapter of this campaign. Seeing the way he interacts with our products is very captivating' the way he moves so easily and agilely reflects the natural grooves, dynamic ease, and control that are always displayed, both inside and outside the track.