The Unitation Of Music, Community, And Lifestyle, In The Celebration Of Iconic Gray Colors Sneakers

JAKARTA - In celebration of the iconic gray color, New Balance attracts musicians with strong and relevant characters in the community, namely Maliq & D Essentials, Ardhito Pramono, Adityalogy, Muklay, Awan, Eros Tjokro, and Vinodii, as representations of the gray and versatile colors.

This event is also a collaborative space between music, community, and lifestyle. More than 800 visitors enjoy immersive music performances with the background of the Grey Days collection in the iconic Fountain (water fountain) area at Plaza Senayan. The event was opened by solo musician Adityalogy who performed his mainstay soulful songs with guitar accompaniment. Visual artist Muklay also brought a touch of nostalgia through a vinyl set with Japanese city pop nuances, followed by an acoustic performance from Eros Tjokro who performed songs such as Locked, Harsa, and As Long Time ago, bringing a warm and intimate feel.

"We believe that music has the positive power to unite many people, just like the gray color is so powerful. Music is also one of our ways to invite people to explore its potential indefinitely, in line with the spirit of limitless possibles'' from Grey Days. As a lifestyle brand, this is also a way to always connect with pop culture, and of course appreciate the community and music lovers to continue working," said Martina Harianda Mustis, Sports Brand Marketing General Manager of MAP Active.

Maliq & D Essentials (Doc. MAP)

jazz pop musician Ardhito Pramono performed with a series of his romantic popular songs, such as Fine Today, Bitterlove, and Waking Up Together With You. The night was even more lively thanks to the look you had been waiting for from Maliq & D Essentials which performed their best songs that were timeless, such as the Himalayan, My Choice, to Kangen, making the audience sing and dance throughout their appearance. DJ Set by Clouds and Vinodii with the chanting of gyrovy and upbeat became the perfect night's closing.

Our Grey Notes are designed as a form of local interpretation of the spirit of Grey Days. We want to create an experience that is close to our audience's daily life, namely intimate and soulful. Music is a strong medium because it is in line with the character of many New Balance lovers in Indonesia: expressive, stylish, but authentic. Through an iconic collection of gray, we also see how the New Balance collection can represent the identities of musicians and listeners. This is not just a product, but part of their story, "said cap Ramadana, Brand Marketing Manager of MAP Active in South Jakarta recently.

Many collections of Grey Days this year are of interest to music and art decrees, including the 9060 series which combines durable skin material and futuristic design details, equipped with ABZORB heel pads for stability and comfort throughout the night. Then there are 574, legendary silhouettes that combine classical comfort and effortless style, as well as 990, part of the Signature Collection New Balance which has been a symbol of premium quality and craftsmanship for decades. These three collections are ideal choices for those who are music lovers and who want to present personal styles.