Booth Roemah Koffie Crowded At WOC 2025 Jakarta Diserbu Visitors

JAKARTA The last day of the 2025 World of Coffee (WOC) was closed with excitement and full of enthusiasm.

The highlight of the event was marked by the final round of the World Brewers Cup (WBRC), a prestigious competition that brings together the world's best coffee brewers.

The atmosphere is even more lively with the presence of the Governor of DKI Jakarta, Pramono Anung, who provides direct support for the development of the Indonesian coffee industry.

Pramono emphasized the importance of building an ecosystem that supports industry players, ranging from farmers, roasters, to barista, to be able to compete in the global arena.

According to him, events such as WOC are a strategic forum to display the quality and potential of Indonesian coffee to the world, as well as encourage the younger generation to make the profession in the coffee world a proud career choice.

CEO Roemah Koffie Felix TJ took advantage of the WOC 2025 event to introduce their newest product, Koffie Tins' premium coffee treats in exclusive design cans.

"On the first day, we released three variants of Koffie Tins, Sir, namely Rambadia, Anak Daro, and Tondiku. We took all of these names from songs in the Sumatra area," explained Felix.

Meanwhile, SALes Manager Roemah Koffie Resha Nareswara said the response of visitors during the 2025 WOC was extraordinary.

Some of Roemah Koffie's products have sold out, including some variants of coffee beans and Coffee Capsules, he said.

According to Resha, this enthusiasm shows that local brands such as Roemah Koffie are increasingly accepted and trusted by the international market.

Resha melanjutkan, salah satu faktor utama di balik sold outnya sejumlah produk Roemah Koffie adalah daya tarik booth mereka yang tampil paling menarik, mewah, dan unik di antara peserta lainnya.

The concept that is promoted not only stands out visually, but also has succeeded in creating a unified experience between coffee, culture, and lifestyle.

"We also dare to look different by bringing local coffee in the midst of the onslaught of imported funds," said Resha.

This courage, according to him, actually became an added value which made many visitors curious and finally fell in love with the quality of Indonesian coffee offered by Roemah Koffie.

The enthusiasm of visitors to Roemah Koffie's products remains high on the last day of the WOC 2025 event.

Many do not want to miss the opportunity to bring home the chosen coffee beans from Roemah Koffie, both in 200 grams and 500 grams of packaging.