Honda Prepares New Model Surprise In Indonesia, Temporary SUV Sales Slow Down

JAKARTA - Honda Prospect Motor is preparing to launch the latest model in Indonesia which will target the strategic segment as part of the refresher of the product line.

In addition, the Japanese brand also adjusted the volume of distribution ahead of the change of model, especially in the Sport Utility Vehicle (SUV) segment.

Sales & Marketing and After Sales Director of PT Honda Prospect Motor Yusak Billy, said Honda is making delivery adjustments as preparation for the launch of the new model which will be introduced soon.

"In the first quarter of 2025, the national automotive market is still facing challenges due to economic conditions and shipping constraints for several CBU models. In addition, we are indeed making adjustments to the delivery of wholesales as preparation for the launch of the new model to be introduced soon," he said, in an official statement received on Thursday, May 14.

From the data received, during April 2025, the SUV segment's contribution to total wholesales sales was recorded at 24 percent, down from a monthly average of more than 35 percent. This decline is in line with adjustments made ahead of the launch of the new model.

In addition to adjusting the production of certain models, shipments for several imported models also experienced logistical problems, which also affected the total volume of wholesales in this period. However, Honda remains focused on maintaining the sustainability of supply and services to consumers throughout Indonesia.

In accordance with the strategy previously described, by 2025 Honda will launch three hybrid models in Indonesia as part of its commitment to providing efficient and environmentally friendly vehicles.

One of them, namely the Honda Civic RS e: HEV, was officially launched last week. This initiative is in line with Honda's global vision to achieve carbon neutrality by 2050.