Bring Nuansa Keanggunan Perempuan, Hidah Pratama In The Fashionst Wear Collection

JAKARTA - The Indonesian fashion modest industry is again enlivened by the presence of a promising new brand, Hidah Pratama Fashion. Founded by inspirational women from Bima, West Nusa Tenggara, Hidah Pratama or familiarly called Bunda Hidah, this brand was officially launched at a press conference and mini show at ProsochiMediterranean, Jakarta.

Hidah Pratama Fashion, was born from the determination and spirit of a tough woman who came to life through various experiences and challenges, Hidah Pratama presented this modest fashion brand as a manifestation of the journey and value of life that she adhered to, namelycarriage, decency, and women's strength.

"I want Hidah Pratama Fashion to be present as a local fashion brand that can become a home and friend for Indonesian women who want to look elegant without having to leave the values of decency. I believe that women can be strong, independent, and remain elegant in every way, including in dress," said Hidah Pratama.

More Than Just Fashion

Hidah Pratama Fashion not only presents a collection of clothes, but also carries social missions. Each design presented is the result of a creative process that mixes local culture with modern quality and touch. Its first collection presents a loose but firm silhouette, with a choice of soft and elegant colors, making it suitable for active women who want to remain elegant and comfortable on various occasions.

This brand also instills the value of togetherness and empowerment through the business-to-business (B2B) business model or commonly known as the reseller concept, which will open up new business opportunities for anyone from various regions, Hidah PratamaFashion encourages the creation of a community of women who support and grow together. Training programs, workshops, and experience sharing sessions will be part of a comprehensive empowerment strategy.

Muse's Presence: Symbol Of Inspiration And Support

Meanwhile, at the Hadah Pratama Fashion mini show, more than 10 muses from various professional backgrounds participated in the launch show. One of them is the actress and wife of Pasha Ungu, Adelia Pashayang who was also present at the press conference. He expressed his support for this brand and appreciated the quality and values that were promoted.

"I am honored to be a part of the launch of Hidah Pratama Fashion. The collection is very comfortable to wear, the design is elegant, and most importantly, I can feel the values and messages that this brand wants to convey to Indonesian women. Not only through the quality of its collections, but also through the concept of business to embrace Indonesian women out there moving forward together," said Adelia Pasha.

Becoming An Indonesian Women's Friend

With this launch, Hidah Pratama Fashion emphasized that not only as a label fashion, but also a positive movement to advance the local fashion industry that is inclusive, meaningful, and empowering. Through social media and various digital platforms, this brand also wants to be closer to Indonesian women, inviting them to share stories, inspiration, and enthusiasm through clothing.