TOTO Presents The Creative Color Escape Installation At ARCH:ID 2025

JAKARTA - PT Surya Toto Indonesia Tbk (TOTO) features an interactive installation titled The Creative Color Escape at the ARCH:ID 2025 architectural exhibition which will take place at ICE BSD City on 8-11 May 2025. This installation is the result of collaboration with the interior studio design Gondo & Jules and carries an emotional design and sensory approach.

Through this installation, TOTO raised the bathroom concept as a personal space that is not only functional, but also capable of being a source of calm and creative inspiration.

"We want to invite the public to see the bathroom as a room that can affect the mood and foster creative ideas," said President Director of PT Surya Toto Indonesia, Hanafi Atmadiredja, in his statement, Sunday, May 11.

The Creative Color Escape installation consists of four thematic zones, each presenting a unique visual and emotional experience through the game of color and atmosphere:

Badminton The Timeless Blue Experience Museum

The dominance of dark blue brings a calm, reflective, and elegant impression. Like a classic art gallery, this zone invites visitors to reflect and find inspiration in silence.

Badminton The Red Drama Theater Experience

The theatrical atmosphere with intense red creates space for self-expression. This zone triggers emotions and encourages courage in work.

Badminton The Green Joins Maze Garden Experience

Dominated by the fresh green and thick nuances, this zone is designed like a botirical park, bringing calm as well as curiosity in space exploration.

Badminton The Flavors Of Yellow Restaurant Experience

The bright and warm yellow color raises enthusiasm and intimacy. This zone reflects social interactions that trigger conversation and creative ideas.

The collaboration between TOTO and Gondo & Jules is not just displaying bathroom products, but an artistic interpretation of private space that touches the human emotional side. This installation strengthens TOTO's commitment to providing design innovations that are not only functional, but also enrich the personal experience of its users.