This Is The Secret Of A Jumbo Film That Could Explode To The Tembus 8.9 Million Cinema Spectators

JAKARTA - The animated film Jumbo has become a hot topic of conversation among Indonesian film lovers. Since its premiere on March 31, this film immediately kicked off the national box office. Until now, May 10, Jumbo has earned a total of 8,957,462 viewers, based on data uploaded by the official Instagram account @jumbofilm_id.

This film is the work of comedian and content creator Ryan Adriandhy, who started the production process from 2019 until it was completed in 2024. A long-term project involving dozens of professionals from various fields. This proves that local animated films can also look majestic and classy.

Raising a touching story about Don, a child who is often a victim of bullying, Jumbo wraps a story full of moral messages in a light but emotional packaging. Don tries to prove himself great through an art performance, assisted by Meri, his friend who asks for reply for Don to help improve his family's grave that has been damaged.

On the other hand, there is Atta, a child who is jealous because he can't take part in the art performance to get treatment gifts for his brother. This storyline is not only entertaining, but also touches the various levels of emotion of the audience from all ages.

In a podcast with Raditya Dika, Ryan revealed several keys to the success of this film to being able to penetrate millions of viewers. According to him, Jumbo's great success was not the result of just one element, but a combination of a strong strategy, the right moment, and the audience's emotional involvement.

Here are 5 main factors that Ryan said support the success of this animated film, as reported by Raditya Dika's YouTube channel.

1. Targeting the Three Spectators Segment

Unlike the old stigma that animated films are only for children, Jumbo targets a wider audience segment, namely children, teenagers, and adults.

These three segments are the main forces that make Jumbo a family can enjoy as a whole. As a result, this film creates a viewing experience that brings together generations, as well as strengthens emotional ties between parents and children.

2. Organic Buzzer Phenomenon

One of the biggest surprises came from netizens who voluntarily promoted the film. Without being asked, they spread a positive impression about Jumbo on various social media platforms.

"The emergence of organic buzzers has a hashtag #BuzzerJumbo. It started in the first week," he said.

3. Production Transparency Since 2021

Not keeping the film project a secret, Ryan has been routinely sharing the progress of Jumbo production since 2021 through social media. Even though some feel tired waiting, many are even more curious and emotionally bound.

"We started the pre-producing stage since 2019 to formulate the concept, but full production has only been running for the last two years," he added.

4. OST Song That Is Attached To The Heart

Another important element that strengthens Jumbo's appeal is the theme song titled "Always There in Nadimu" by Laleilmanino. This song has two versions, namely sung by Bunga Citra Lestari, as well as the duet of Prince Poetiray and Quinn Salman.

Melodi and touching lyrics make this song viral, covered a lot, and used as background sound in various digital content. Ryan finds it difficult to refrain from leaking this song which has been completed since 2022.

5. Right Release Momentum

It is undeniable that the selection of the release date of Jumbo is also one of the success factors. Airing on March 31, this film coincided with a long series of holidays, namely Easter, Nyepi, and Eid Al-Fitr.

This holiday moment creates a golden opportunity to make Jumbo a quality time with family. Cinemas are also filled with family groups who want to enjoy healthy, fun, and positive entertainment.