Becoming The First Host In Southeast Asia, Indonesia Is Ready To Hold World Of Coffee 2025

JAKARTA - As one of the largest coffee producing countries in the world, Indonesia has the opportunity to host the prestigious World of Coffee 2025 Jakarta event. This event was organized by the Korean Exporum in collaboration with the Speciality Coffee Association of Indonesia (SCAI) and Dyandra Promosindo as the official partner of the organizers at Indonesia WOC 2025 which will take place on 15-17 May 2025 at the Jakarta International Convention Center (JICC). This event aims to introduce Indonesian coffee to the world as well as a dialogue space between coffee industry players, the government, and strategic partners.

Korean exporter, Kangmin Kim said, Indonesia has an important position in the world coffee industry. As one of the largest consumer producers and markets in the world, Indonesia has its own coffee diversity and characteristics. Therefore, Indonesia is a suitable place to host the World of Coffee 2025.

"It is an honor for me to be able to work with an extraordinary team in realizing this event, and we all can't wait to see the various inspiring ideas, discussions, and collaborations that will come from this event. I am sure, the World of Coffee 2025 in Jakarta will be an important stepping stone for the coffee industry in Indonesia and can become a platform to expand the reach of the coffee community around the world. We are looking forward to meeting at next week's World of Coffee Jakarta event, "he said at a Press Conference, at Excelso Central Park, Jakarta, Thursday (08/05/2025).

Meanwhile, the General Chairperson of the Specialty Coffee Association of Indonesia (SCAI), Daryanto Witarsa, said that as one of the countries with the largest population and area in the world, Indonesia has a strong and rich taste of coffee in the eyes of the world. Indonesia is also known as one of the 4th largest coffee producing countries in the world.

Therefore, this potential must be utilized optimally, especially since the implementation of World of Coffee Jakarta this year will have a positive impact on the Indonesian economy and bring coffee from the country to be better known by the world. We have been waiting for this event for 10 years. Usually this World of Coffee event is held in consumer countries. This is the first time we bring this World of Coffee to Indonesia as a producing country," said Daryanto.

The World of Coffee 2025 Jakarta will be enlivened by more than 300 exhibition participants from 5 countries in the world which include Indonesian Coffee Farmers, green coffee beans exporters and importers, coffee roasters, coffee roasters, beverage and packaging equipment, candy and bread products, cafe decorations, arts and furniture, manufacturers, shipping companies, bottled drinking water suppliers and manufacturers and suppliers.

In addition, World of Coffee will also feature various programs during its 3 days of implementation. The series of programs includes SCA Lounge, SCA Lecture Series, Cushing Room, Brew Bars, SCA x PMO Kopi Nusantara, producer and World Brewers Cups Championship. In addition, there are three new things that specifically only have the World of Coffee 2025 Jakarta implementation, namely Nusantara Pavilion which is a special area provided specifically for local governments to serve coffee typical of their respective regions, Farmers Village which is a special area to serve coffee from local Indonesian farmers, and the last is the Origin trip which is an exclusive travel program for VIP WOC 2025, sponsors and exhibitors to visit one of the leading coffee plantations in Indonesia.

World of Coffee 2025 Jakarta will also hold a competition titled World Brewers Cups Championship. Several names of young Indonesians have made their names in this competition, such as Mikel Jasin as the winner of the World Barista Championship 2024, Yessylia Violin Angkasa as ranked 4th World Coffee in Good Spirits Championship 2024, Ryan Wibawa as ranked 3rd World Brewers Cup Championship, Mandie Soengkono as Runner Up World Coffee Tasters Championship 2023, Taufan Mokoginta as the winner of the World Coffee Roasting Championship 2022, Shayla Philippa as the 3rd World Coffee in Good Spirits Championship 2022 champion, Wisnu Aji as ranked 3rd World Coffee Roast Championship 2022 and John Christopher as 5th World Brewers Cup 2022.

The series of interesting programs are expected to attract visitors both from within and outside the country. The 2025 World of Coffee Jakarta is targeted to attract 30,000 visitors from within and outside the country.

President Director of Excelso Multirasa, Kevin Christopher Mergonoto welcomed the implementation of the World of Coffee 2025 Jakarta which was held for the first time in Indonesia. According to him, the presence of World of Coffee in Jakarta is a historic milestone for the Indonesian coffee industry because it can open up great opportunities for collaboration with global players and can strengthen the national coffee ecosystem from upstream to downstream. Therefore, Excelso as a premium Indonesian coffee brand that has been present since 1991, the implementation of World of Coffee Jakarta is a golden opportunity to show the company's commitment to quality, sustainability, especially local coffee development.

The presence of the World of Coffee 2025 in Jakarta is a historic milestone for the Indonesian coffee industry and opens up great opportunities for global collaboration, growth in the creative economy and strengthening Indonesia's position as one of the largest coffee producers in the world. Excelso believes that coffee is not just a drink, but a medium to raise culture, build connections and create typical Indonesian experiences that can be proud of in the global arena," he explained.

Tokopedia & TikTok Ecommerce Head of Communications, Aditia Grasio Nelwan welcomed the implementation of the World of Coffee 2025 in Jakarta which will take place next week. According to him, the World of Coffee 2025 event in Jakarta could open up enormous opportunities for the growth of the coffee industry in Indonesia as well as introduce the wealth and uniqueness of Indonesian coffee to a wider audience.

"I'm very happy that we were involved in the World of Coffee 2025 event. If you can say, Tokopedia has a fairly close history with coffee. As our commitment and initiative, we will present a live streaming booth. We also have a takeover bar that will provide Indonesian coffee which can be enjoyed for free. Then, all coffee products in the World of Coffee event that have been curated can be purchased directly on the Tokopedia and TikTok Shop platforms," he explained.