Pelindo Facilitates Binaan UMK, Achieves Export Potential At Health Product Exhibition In Canada

JAKARTA - PT Pelabuhan Indonesia (Pelindo) facilitates one of the fostered micro, small and medium enterprises (UMK), CV Agradaya Indonesia at the Canadian Health Food Association (CHFA) Now 2025 exhibition, at the Vancouver Convention Center West, Canada, which will be held on 26-27 April 2025.

The exhibition is one of Canada's largest business agendas that raises natural, organic, and healthy lifestyle products and is attended by various countries.

At the exhibition, Agradaya displayed herbal drink products made from Indonesian native spices, such as turmeric, ginger, and temlawak. These products have previously gone through a curation process by the Vancouver Indonesian Trade Promotion Center (ITPC).

Pelindo's Corporate Secretariat Group Head, Ali Sodikin, said Pelindo's participation in the UMK at the exhibition was part of the Board of Directors' commitment to encourage the independence of the company's fostered UMK.

"We want the assisted UMK not only to develop in terms of production, but also to be able to compete in the international market. Pelindo continues to strive to open access to promotions and global networks for local business actors through the MSME Export Gedor Program supported by the Board of Directors," said Ali in Jakarta, Tuesday, May 6.

According to him, Pelindo will continue to synergize with various parties, including representatives of Indonesia's trade abroad, to expand the exposure of the UMK to the export market. Support for Agradaya is expected to be an example of the success of the UMK upgrading through the UMK empowerment program carried out by SOEs.

In addition to introducing superior products, Agradaya is also actively exploring strategic partnerships with local business actors in Canada. One of the potential partners being explored is Archipelago Foods, a distribution company that focuses on marketing Indonesian products in North America.

"This collaboration is expected to be an entry point for Agradaya products to the retail network and the Indonesian diaspora community market as well as local consumers who are starting to love natural herbal products," Ali added.

In this business to business (B2B) exhibition, Agradaya does not make direct sales to consumers, but focuses more on exploring cooperation with trading partners and distributors.

Agradaya noted that the estimated transaction potential reached hundreds of thousands of US dollars. This value reflects the enthusiasm of foreign industry players for Indonesian spice-based products, which are considered to have added value in terms of health and sustainability.