Electric Cars To Save Audi Amid Global Economic Storm

JAKARTA - A automotive company from Germany, Audi AG announced the results of global sales in the first quarter of 2025 consisting of the Audi, Lamborghini, Bentley, and Ducati motorcycle brands.

During that period, this group managed to send as many as 388,756 units (down 3.3 percent) for the Audi, Lamborghini, and Bentley brands around the world as well as Ducati motorcycles.

Audi AG CEO Gernot Dollner said the results in the first three months reinforce his party's commitment to immediately increase productivity and expect a number of models in the future to increase the number of sales in recent periods.

"This year will continue to be a challenging year due to global economic conditions. However, Audi has started to carry out its strategy and succeeded in making it happen. Our model initiative is now, step by step, entering the global market," Dollner was quoted as saying on the official Audi AG website, Tuesday, May 6.

Of the total number revealed, brands such as Bentley contributed sales of up to 2,388 units and followed by Lamborghini amounted to 2,967 units in global sales. Then, Ducati recorded shipments of 11,947 motorcycle units, down 3.5 percent from the same period last year which recorded 12,378 delivery units.

Meanwhile, specifically for the Audi brand, 112,707 units were sent in the European region (except Germany) during the first three months or down 3 percent from last year's acquisition. Despite the decline, Audi's electric vehicle shipments rose significantly to 50.4 percent or 112,707 units during January to March 2025.

At home, Audi managed to send as many as 48,447 vehicles with 8,640 units, including pure electric vehicles (EVs).

Moving to North America, the manufacturer with the 'four rings' logo has distributed 48,599 units to customers but experienced a slight decline of 2.1 percent.

Region such as China is one of the largest markets being explored by Audi with sales pockets of up to 144,471 units, down 7 percent compared to last year's gains in the same period.

Tentu perusahaan akan berusaha meningkatkan volume penjualan dengan menawarkan model seperti Audi A3 dan Audi A5 di beberapa pasar serta menambahkan dua mobil dari jajaran A6 pada Mei ini.

For the Chinese market, Audi has launched a number of models, one of which is E5 Sportback. This is the first production model under the 'AUDI' electric vehicle brand in the bamboo curtain country.

Despite facing economic challenges and a decrease in shipments as a whole by 3.3 percent for the Audi, Bentley, and Lamborghini brands, as well as a 3.5 percent drop for Ducati, Audi Group said it remains optimistic about revenue projections in 2025 between 67.5 to 72.5 billion euros and operating margins of between 7 and 9 percent. However, the company is also wary of the impact of import rates, especially in the United States, and is still evaluating the financial implications of the company's future agreement.