Mizone Supports The Busyness And Active Lifestyle Of Indonesian People

JAKARTA - For approximately 20 years to come in the community, Mizone continues to strengthen its commitment to supporting an active lifestyle of the community, this time through Mizone COCOBOOST's latest innovation. Equipping the previous two variants, Mizone COCOBOOST comes with 808 mg of electrolyte, lower sugar, and lower calories, making it a healthier choice.

The COCOBOOST MIzone is formulated to replace electrolyte needs that are wasted through sweat, to help people's active lifestyles, so that #On Continues.

In recent years, active lifestyles have become part of the identity of modern society, both in daily activities indoors and outdoors, as well as sports activities. Even a survey from one of Indonesia's research institutes stated that 9 out of 10 urban communities have an active lifestyle, as can be seen from the rise of sports activities that have now become part of the modern lifestyle of society. 1 But unfortunately, this increase in the trend of active living is not balanced with the public's understanding of the need for electrolytes when doing activities and sweating.

In her remarks, Vera Galuh Sugijanto, VP General Secretary of Danone Indonesia said Mizone, as a brand that was born and grew up with the Indonesian people for 20 years, believed that innovation started with cheating'.

"Through this process of livening the needs of the community, especially to support this active and modern lifestyle, we want to introduce one of our newest innovations, namely Mizone COCOBOOST," he said, Wednesday, April 30.

Belinda Gunadi, Mizone Marketing Manager explained, not only during exercise, even in daily activities, the body also loses electrolyte through sweat. But unfortunately, education about the importance of replacing this lost electrolyte is still not widely understood, even though electrolyte is an important mineral to keep the body's function optimal.

"To answer this need, we present the innovation of the COCOBOOST Mizone with a signature formula containing a high electrolyte of 808 mg. This content is able to replace the missing electrolyte due to daily intense activity, such as ups and downs of public transportation, ups and downs of stairs, and other active activities," he explained.

The COCOBOOST Mizone comes as a healthier choice of isotonic drinks to help meet the needs of electrolytes that are lost during activities, low in sugar and low in calories, and function to replace body fluids that are lost while sweating. This variant uses natural green coconut water extract, thus providing a fresh sensation as well as the functional benefits needed by the body.

Electrolytes such as sodium, potassium, chloride, magnesium, and calcium play an important role in maintaining fluid balance, nerve function, muscle contraction, and blood pressure stability. Electrolyte deficiency is not just a matter of fluid loss, the impact can be directly felt by the body in the form of various health problems. When the body loses its electrolyte, especially through sweat during activity or during hot weather, the body's ability to function optimally will be disrupted.

dr. Monica Harvriza Sp.KO, A Sports Medicine Specialist explained that in normal daily activities, the body can lose significant amounts of electrolyte.

"Based on research from the American College of Sports Medicine (2021), activities such as working in the office can cause an electrolyte loss of about 300 400 mg. Physical activity of light intensity can cause 500800 mg of electrolyte loss, while physical activity of heavy intensity can even reach 1,2002,000 mg. Electrolytes in isotonic drinks are designed to resemble the concentration of fluids in blood plasma, so that the body absorbs more quickly. This is why isotonic drinks are highly recommended to replace the fast lost electrolyte or when the body loses a lot of fluids," he said.

Sheryl Sheinafia, an active lifestyle artist and influencer, also shared her experience in meeting the right electrolyte needs in the midst of her busy activities. She said the COCOBOOST Mizone is a healthier choice of isotonic drinks to support the active lifestyle of modern society. Mizone has been able to help recharge the spirit and mood as she is busy managing the process of moving home, training in studios, recording processes, and facing events.

"When I have to undergo training, take care of the process of moving houses, and facing various events, the COCOBOOST Mizone is my mainstay. Its high electrolyte content helps quickly replace lost fluids and electrolytes, especially during running or training sessions in studios," said Sheryl.

Meanwhile, Nova Arianto, U-17 National Team Coach, highlighted the importance of fulfilling electrolytes in maintaining athlete performance in the field. He said that achieving peak performance in matches, an athlete not only needs proper training and strategy, but also meeting the needs of body fluids, electrolytes, and optimal nutrition.

During matches and training sessions, the body loses a lot of fluids and electrolytes through sweat. If not replaced quickly and precisely, this can reduce endurance, slow down reactions, cause muscle cramps, and even increase the risk of injury. In addition, the brain also needs adequate intake of fluids and nutrients to maintain focus and concentration," he said.

Coach Nova added that the combination of balanced training, strategy, and electrolyte support is what helps an athlete perform optimally in every competition. Therefore, athletes need to ensure a balanced nutritional intake and choose a drink with an electrolyte content that suits their body needs.