Proven To Be The Best Selling Student Resident In Malang, PPRO-Owned Apartments Are Sold Out
JAKARTA - PT PP Properti Tbk (PPRO), one of the property developers in Indonesia, recorded proud achievements in early 2025. PPRO managed to sell out all units of Begawan Apartment, its superior residential residence residence located in the heart of Malang's education city, East Java.
In the current challenging property market situation, the achievement of 959 sold out units in Begawan Apartment is a symbol of the revival and success of the PPRO strategy. This shows that public trust is starting to recover from the company, as well as an important milestone in the recovery phase being carried out.
The high market interest in Begawan Apartment confirms that the need for modern, comfortable, and strategic student-based housing is still very large in educational cities such as Malang. With the success of selling and selling out these products, PPRO not only strengthens its reputation as a trusted developer in the vertical residential segment, but also proves the accuracy of business strategies in responding to the needs of future generations.
Begawan Apartment is designed as a modern residence based on student needs, targeting young markets that are dynamic and oriented towards comfort and connectivity. Located in a strategic area, precisely on Jalan Tlogomas No. 1, Malang, this apartment is only 3 kilometers from well-known campuses such as Universitas Brawijaya, UIN Malang, Islamic University of Malang, University of Muhammadiyah Malang, and Malang State Polytechnic.
With 20 floors and designed in five flexible types of units (Studio, Studio+, Studio 1, 2 Bedroom, and 2 Bedroom Corner), this residence offers options that can adjust students' lifestyles and preferences as well as investors. The implanted smart living technology feature also adds to the attractiveness of future housing.
These residences are equipped with superior facilities such as sports centers with futsal courts, gyms, public and women-only swimming pools, as well as rooftop gardens and pocket gardens where residents can enjoy the view of the city. In addition, the area is also disability-friendly, showing PPRO's commitment to inclusiveness.
Not only offering housing, but PPRO also presents the newly developed commercial area of Plaza Begawan, consisting of a total of 52 strategic business units spread across the GF & UG floor. This area has promising market prospects, with more than 7,000 people projected to also enliven the Begawan Apartment area.
Currently, the Plaza Begawan area has been filled with various tenants such as minimarkets, coffee shops, F&B areas, beauty salons, to laundry and game centers so that they are able to meet all the daily needs of the residents and the surrounding community, this area is ready to become a center for dynamic new activities.
The combination of housing and commercial facilities makes Begawan Apartment a holistic and dynamic area, especially for the younger generation who prioritize comfort and ease of access in everyday life.
In an effort to create a safe residential environment, PPRO cooperates with the National Narcotics Agency (BNN) to ensure that the Begawan Apartment environment is free from drugs. This initiative received high appreciation from parents and is concrete evidence of PPRO to continue to grow and innovate in creating modern housing that cares about the development of future generations.
"The achievement of the 100 percent sold out of the Begawan Apartment unit this year is a reflection of public confidence in the quality and investment prospects offered by PPRO, especially in the student residence segment which is currently our strategic focus," said Daniel Moeis as Managing Director of PPRO.
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It does not stop there, PPRO continues to innovate through various other superior products spread across major cities such as Bandung, Semarang, Depok, and Surabaya with a more sustainable, adaptive approach, and in accordance with current market trends. Commitment to quality and sustainability remains the main pillar in every development of the PPRO project.
The success of Begawan Apartment is an important foundation in our mission to grow healthy and sustainable. We believe that business sustainability must be in line with social and environmental benefits," added Daniel.
As a form of appreciation to customers and also in prioritizing the vision of the Sustainable Development Goals (SDG), PPRO launched the Super Sensational PPrize 2025 program, where customers who purchased PPRO units this year had the opportunity to win the main prize in the form of 1 (one) BYD Seal unit and 1 (one) unit BYD M6 Premium electric vehicle which reflected the vision of a green living future PPRO.
The draw for prizes will be carried out transparently at the end of 2025 by involving notaries and official agencies. This initiative is part of a large PPRO campaign to encourage a sustainable lifestyle while strengthening customer loyalty.