Beats Introduces Two New Colors For His Best Selling Beats Pill Speaker

JAKARTA Apple's leading audio Meeting, Beats, has again updated the iconic Beats Pill product by launching two fresh color choices. The company's best-selling portable Blue Blue speaker is now in the Blue Navy and Red and Young Blush color, adding to the style options for consumers.

The latest announcement from Beats reveals that Beats Pill (generation 2024) has listed itself as the best-selling speaker in their portfolio. In the first nine months since its re-launch, Beats Pill's sales figure surpassed the total sales of the entire Beats Pill generation before.

These two new colors were launched as part of the summer refresher. Beats Pills in the Blue Navy will be available exclusively through Walmart's retail network, while the Red and Young Blush variant can be found exclusively in the Target store. Both are priced at the same price, namely 149.99 US dollars.

Along with the launch of this new color, Beats also introduced a marketing campaign titled "Pill People". This campaign features a series of short animated videos featuring the persona "Pill People" of well-known stars, including WNBA player Angel Reese and former Formula 1 racer Daniel Ricciardo. These videos feature the unique personalities of the athletes translated into their respective Pilll People characters.

This latest generation Beats Pill has previously received positive reviews for the significant improvements it brings. This speaker retains its iconic design while offering better sound quality, enhanced battery life, more reliable connectivity, and USB-C port adoption. More interestingly, Beats Pill (2024) launched at a price of 149.99 US dollars, much more affordable than the Beats Pill+ launch price in 2015.

Another advantage of Beats Pill is the ease of connectivity and one touch installation for Apple devices, providing significant added value for users of the Apple ecosystem.