Super Light Suitcase, TUMI Launches Collection Of 19 Degrees

JAKARTA - A fashion and creator from Germany, Xenia Adonts recently emerged with something new from a lifestyle brand and international travel. Yes, with TUMI, he participated in the first round of the Global Brand Ambassador campaign Lando Norris, which will be launched in the spring to introduce 19 Degree Lite.

The 19 Degree Lite collection revolutionizes hardside suitcases to become lighter by rebuilding the TUMI icon from scratch using light revolutionary materials and details. Each element "started from a very tough construction of Tegris totaling to unique features such as low-density magnesium telescopic handles has been considered, tested, and selected for lighter travel.

The collection comes in four sizes with three main colors: Blush, Titanium Gray, and Black Graphite, as well as two seasonal colors: Amber and Cobalt.

To introduce this collection, TUMI collaborated with Xenia Adonts in its first global campaign. Directed by Keane Pearce Shaw and photographed by Emma Summerton, this campaign presents a light sensation while carrying a collection of 19 Degree Lite. The campaign follows Xenia's journey through the Mexico City crowd with its 19 Degree Lite suitcase, showing the agility and freedom of movement that can only be given by this collection.

'19 Degree Lite was born from our deep understanding of how TUMI customers travel' and from our desire to perfect their journey,' said Creative Director Victor Sanz.

Each component has been considered, tested, and carefully selected for lighter travel without compromising quality or performance. The outcome of this attention-packed design is a lightweight collection without effort that allows our customers to move in the world more easily.