Proud, BRI Wealth Management Service Wins International Award From Euromoney

JAKARTA - PT Bank Rakyat Indonesia (Persero) Tbk (BRI) has again recorded proud achievements at the global level by winning the Indonesia's Best Bank for Discretionary Portfolio Management award at the prestigious Euromoney Private Banking Awards 2025 which was held at The Savoy London on March 28, 2025.

International recognition of BRI reflects the company's consistency in providing Wealth Management services relevant to customer needs and in line with industrial dynamics. A consistent customer-centric approach, supported by adaptive investment strategies as well as the provision of risk profile-based financial solutions and financial goals, is a key element in building and maintaining customer confidence. This is realized through a unified comprehensive service for the High-Net-Worth Industry (HNWI) segment, including financial planning, asset management, wealth protection, and sustainability-oriented long-term solutions.

Throughout 2024, BRI Wealth Management recorded an impressive growth with Assets Under Management (AUM) a total increase of 15.98% YoY with Non-DPK AUM growing by 30.12% YoY. Meanwhile, fee-based income from Bancassurance and investment products grew 27.59% YoY. The number of investor accounts also increased 62.39% YoY, reflecting the wider penetration and investment literacy among customers.

BRI's Wealth Management service was compiled comprehensively to meet the needs of HNWI customers' wealth management, including financial planning, asset and life protection, portfolio management, and wealth distribution planning. All of these services are supported by certified Private Bankers and Relations Manager Priority and have expertise in asset management and inheritance planning. Customers also obtained Daily Market Update which contains the latest insights into market conditions, investment trends, and lifestyle information.

In the future, BRI is committed to strengthening the Wealth Management ecosystem through strategic collaboration with subsidiaries in the insurance sector, investment management and securities, to present a portfolio of products that are diverse and relevant to customer needs.

In this regard, BRI Corporate Secretary Agustya Hendy Bernadi emphasized that the award reflects BRI's consistency in maintaining high standards in providing Wealth Management services in Indonesia.

"This achievement is the result of a strategy that focuses, a disciplined implementation, and a strong commitment to present solutions that have an impact and are in line with customer needs. BRI continues to strengthen the foundation of Wealth Management services through integrated technology, market research, and the development of human resource capabilities as a whole," he said.

He said that the award was a strategic foothold for BRI to strengthen its position in the Wealth Management business, through developing services that were increasingly responsive to customer needs and demands for personalization in the financial industry.

"In the future, BRI will continue to provide Wealth Management services that are not only measurable from a financial perspective, but also build long-term relationships based on trust. BRI is also committed to becoming the main financial partner that is adaptive to the dynamics of customer needs, through relevant solutions and based on the principles of good corporate governance," concluded Hendy. (ADV)