Latest Study: Lexus Buyers Have Average Age 55 And Over, Older Than Mercedes And BMW Consumers

JAKARTA - Automotive manufacturers currently have a number of customers from various circles, including young people. Take for example Dodge which claims to have the youngest customer base.

Meanwhile, in March, Ferrari said that 40 percent are customers under the age of 40 who at the same time undermine the stigma that the brand is only for customers who are entering retirement age. However, this does not apply to other automotive brands such as Lexus.

Launching from Motor1, Tuesday, April 15, in the S&P Global Mobility report, this premium manufacturer from Japan has buyers with an average age of 57.6 years who data from October 2024 to January 2025.

Tentu-rata usia tersebut sedikit lebih tinggi dibandingkan persaingannya seperti Mercedes dengan berusia 55,7 tahun dan BMW hingga 54,3 tahun.

Another interesting thing is that Lexus' car buyer's income tends to be lower than other brands. The study revealed nearly 47 percent of income under USD 150,000 or equivalent to IDR 2.5 billion.

Meanwhile, the BMW manufacturer has the highest percentage of revenue consumers. Nearly 65 percent of these brand car owners earn an average of 150,000 US dollars or more.

Despite having a basis for older customers, these consumers can make more contribution to sales of Lexus which has increased by 5.8 percent in the first three months of this year.

In 2024, Lexus and Toyota recorded sales of up to 10,159,336 units globally with 8,717,494 units (up 1 percent) of them from outside Japan.

In terms of demographics, Lexus buyers tend to come from among women compared to men with 50.4 percent. Of course, it is different from BMW, which 61 percent of buyers are male circles.