Instagram Tries Lock Reels Feature That Can Only Be Opened With A Secret Code

JAKARTA - Instagram is testing a new feature that allows creators to share locked Reels that can only be opened by viewers if they know specific passwords or codes. This feature is predicted to be a new way to increase interaction and provide exclusive content to loyal followers.

This feature was first monitored by TechCrunch, after the official Instagram Design account shared a locked Reels. In the upload, a hint is included so that viewers can guess the correct keywords. After the code is entered, an animated banner reads "coming soon", hinting that the Instagram Design team will soon launch their Threads account.

According to TechCrunch observations, this feature allows creators to share videos that can only be accessed by people who really know them. For example, the code that must be entered can be in the form of a pet name or secret word that is only known by the followers' community.

In comparison, currently Instagram already has a hidden Story feature that can only be accessed through DM. However, in contrast to that, this locked Reels feature does not require direct interaction by guessing keywords.

Until now, Instagram has not provided official comments regarding this locked Reels feature, and there is no information on whether or when the feature will be widely available to all users.

If this feature is actually launched, it could be a new weapon for creators in community building and increasing the exclusivity of content on the Instagram platform,