BRI KLBB Festival 2025: Celebrate Ramadan With Music And Culinary At GBK

JAKARTA - The "Next Time to Open Together (KLBB) BRI Festival 2025" was officially held with great enthusiasm. Held at the East Parking Plaza GBK Jakarta event which took place from March 15 to 16, 2025, presenting various interesting activities and special performances from the proud musicians of the country.

On the first day of the event, there were more than 20 thousand viewers crowding the event area to enjoy the atmosphere of breaking the fast together and watching the appearance of their idol. Meanwhile, this year the BRI Festival 2025 KLBB targets 40 thousand visitors during the two days of implementation.

As is known, the 2025 BRI KLBB Festival is an event for the community to celebrate Ramadan with a more lively atmosphere. In addition to being entertained by well-known musicians such as the Reality Club, Juicy Luicy, Tulus, and Bernadya, visitors can also explore various selected MSME tenants who also enliven this festival.

Related to this, BRI Corporate Secretary Agustya Hendy Bernadi emphasized that BRI's support for this event aims to strengthen togetherness in the holy month of Ramadan as well as introduce various superior services and programs from BRI to the wider community.

"Every visitor can not only enjoy a lively atmosphere, but also benefit from the various programs we present, both in terms of entertainment, easy digital transactions, as well as financial education and concern for the environment," said Hendy.

To provide a more meaningful experience for visitors, BRI also presents various initiatives that can be enjoyed during this festival. For example, visitors can easily open accounts or access other financial products directly at the event location through the BRI service booth.

Furthermore, to support more practical and profitable digital transactions, BRI presents a cashback program for visitors who transact on selected MSME food and beverage (F&B) tenants, supported by the presence of Electronic Data Capture (EDC) and QRIS BRI making visitors transact cashless, fast, and safe.

Not only that, BRI also shows its commitment to concern by inviting visitors to participate in collecting used plastic bottles through the CSR Yok Kita GAS (Disposal Management Movement) program at the BRI Festival 2025 KLBB. This program presents a Reverse Vending Machine (RVM) as a means of recycling plastic bottles.

Visitors who deposit plastic bottles into RVM machines not only contribute to maintaining environmental cleanliness, but also get rewards that can be exchanged for LinkAja balances worth IDR 1,446 per bottle. This initiative is a tangible manifestation of BRI in supporting environmentally friendly festivals as well as sustainable events.

"We hope that every visitor will not only enjoy the lively Ramadan atmosphere, but can also play an active role in the positive initiatives that we present, including maintaining the environment in a simple but big impact," concluded Hendy. (ADV)