BPOM Collaborates With Influencers To Actress To Supervise And Educate Cosmetic Products

JAKARTA - The Food and Drug Supervisory Agency (BPOM) announced changes to regulations by involving influencers in efforts to supervise and educate drug, food and cosmetic products.

This step was taken to increase public awareness about the safety and quality of products circulating in the market.

In an official statement in Jakarta on Thursday, the Head of BPOM Taruna Ikrar said that one of the main points in this new regulation is to increase public participation in supervising the preparation of processed pharmaceuticals and foods.

The public can play a role in reporting their findings to BPOM and disseminating information related to security, benefits, quality, labels, promotions, and advertisements for these products.

According to him, there are three main factors behind this new policy. First, to strengthen the position of local products in the domestic market.

"Especially for cosmetic products, where 80 percent come from within the country and have been registered with BPOM as many as 397,676 products. We want to ensure that the protection for these local products is more competitive," explained Taruna.

Second, BPOM supports the cosmetics industry as one of the sectors that can boost national economic growth. President Prabowo Subianto targets Indonesia's economic growth to reach 8 percent, and the cosmetics sector to contribute around IDR 158 trillion per year to the national economy.

"With the right regulations, this industry can develop more rapidly and have a positive impact on the country's economy," he added.

In addition, the cadets highlighted the importance of community involvement, including business actors and influencers, in monitoring drugs and food. According to him, the community has the right and responsibility to ensure that the products consumed are safe, but there needs to be regulations that maintain balance so that the industry remains healthy.

In the discussion forum on this policy, a number of public figures also expressed their views. The actress and cosmetic entrepreneur, Luna Maya, hopes that the government can provide more support for the domestic cosmetic industry, including in increasing the production of local raw materials.

"Currently, imported products are flooding our cosmetic market. Regulations are needed that are more in favor of local industries so that domestic products continue to compete. In addition, the rampant counterfeiting of products is also very detrimental to business actors," he said.

Meanwhile, beauty influencer Tasya Farasya emphasized the need for cooperation between BPOM and influencers in socializing this new regulation.

"BPOM must build good relations with influencers and business actors. Regulations regarding reviews of medicinal, food, and cosmetic products are needed, but we hope that the policies applied do not limit freedom of opinion, as long as they still follow the applicable rules," he said.