Encouraging An Increase In Crypto Asset Literacy, PINTU Collaborates With LinkAja In ‘PINTU Goes To Office’ Program

JAKARTA - In the midst of the rapid public interest in digital asset investment, PT Pintu Kemana Saja (PINTU) continues to be committed to encouraging literacy on crypto assets and blockchain technology in Indonesia. As part of this effort, PINTU is holding the Pintu Goes to Office program with the theme Crypto Office Hour in collaboration with PT Fintek Karya Nusantara (LinkAja) as the leading server-based payment service provider in Indonesia.

PINTU Chief Marketing Officer Timotius Martin, revealed that his party continues to expand the crypto asset education and literacy program to all circles, one of which is by taking the initiative by conducting education and literacy programs directly to various companies.

"The Pintu Goes to Office program is the first time we have held it and we appreciate LinkAja for opening this good collaboration. We hope this activity can provide a further perspective and understanding of what crypto assets are and the technology behind them," he said, in a written statement, Thursday, March 13.

Agreeing with PINTU CMO, LinkAja Chief Executive Officer Yogi Rizkian Bahar, welcomed the Pintu Goes to Office program, as a company that also operates in the financial sector, his party appreciates the presence of PINTU colleagues in sharing insights about crypto assets.

"In our opinion, the Pintu Goes to Office program is very educational considering that discussions about bitcoin and crypto assets continue to grow rapidly in the public, especially in the younger generation who are hungry for new knowledge and information. Therefore, programs held by PINTU are a good opportunity for us at LinkAja to learn about crypto assets directly from their experts. We believe that this collaboration can enrich our perspective, especially in dealing with digital transformation in the fintech industry," he explained.

According to data from crypto company Triple-A, the number of crypto asset owners globally has reached 560 million people by 2024. Meanwhile, in Indonesia, data from the Financial Services Authority (OJK) noted that until 2024, there were 22.11 million crypto investors, meaning that the penetration rate of crypto assets in Indonesia was still at 7 percent of the total population. This shows that the potential for crypto adoption growth in Indonesia is still very large, making education programs more relevant and needed.

"Through the Pintu Goes to Office program, we want to encourage increased adoption of crypto assets as well as provide comprehensive education about fundamental crypto assets and blockchain technology. We believe that a good understanding of crypto asset investment opportunities and risks will be able to help novice investors to pro traders to be wiser in implementing investment strategies. In the future, we will continue to expand the Pintu Goes to Office program and are ready to collaborate with various companies in Indonesia to provide education and literacy of crypto assets to office workers," concluded Timo.