Kredivo Records Threefold Increase In Paylater Transactions In Ramadan 2024

JAKARTA - Along with the increasing trend of public spending during Ramadan and the expansion of Paylater users, Kredivo recorded a significant increase in transactions in this period in recent years.

During Ramadan 2024, Kredivo users' offline shopping transactions increased by 3 times compared to Ramadan 2023, with the peak of transactions occurring in the second week of Ramadan.

The use of Kredivo outside Jabodetabek also grew significantly, recording an increase of 25 percent in the same period. Not only that, the number of transactions outside Java jumped by 37 percent.

During Ramadan 2024, the most purchased product categories include Pulse & Voucher, Health & Beauty, and Fashion. In terms of user profile, 71 percent of transactions are carried out by users aged 20-35 years.

"This condition makes us optimistic that the use of Paylater in Ramadan this year will increase again," Andamari Indina as SVP Marketing & Communications Kredivo said in a statement on Wednesday, March 12.

To capture this momentum, Kredivo presents the #SALETurahmi campaign to support the community in meeting various Ramadan needs flexibly and affordablely.

This initiative is also proof of Kredivo's commitment to making Paylater a financial solution that has a positive impact on the wider community at this Ramadan moment.

"This also confirms that Paylater has transformed from a financing option into the main financial solution that people rely on to regulate cash flow, especially in moments with high spending needs such as Ramadan," he said.