Sarinah Presents At Soekarno-Hatta Airport, Offers Quality Local Products

TANGERANG - PT Sarinah, InJourney Retail, officially opened the Sarinah Store at Terminal 3 Domestic Soekarno-Hatta Airport. This step is a strategy to strengthen the synergy between Sarinah and PT Angkasa Pura Indonesia or InJourney Airports as part of the InJourney Group.

Director of Human Resources and Digital InJourney, Herdy Harman, said that the presence of this outlet is expected to create an increasingly competitive tourism and creative economy ecosystem, as well as strengthen Sarinah's role as a bridge for micro, small and medium enterprises in marketing local products to global markets.

He also said that InJourney is committed to continuing to support Indonesian MSMEs so that they can be known globally through Sarinah.

"This outlet is expected to be a hub for local brands with strong collaboration between Sarinah and InJourney Airports as airport managers in Indonesia," he said.

President Director of PT Sarinah, Fetty Kwartati, emphasized that the opening of this outlet is part of Sarinah's commitment to supporting MSMEs as the backbone of the national economy.

According to him, this outlet does not only provide quality local products for tourists but also creates a sustainable business ecosystem.

"The opening of this outlet coincides with the month of Ramadan and the Eid homecoming season, when many people travel to their hometowns. Sarinah Store Terminal 3 is here as a shopping destination for passengers who want to bring quality local products as souvenirs before leaving," he explained.

Since he first arrived at Terminal 3 of Soekarno-Hatta Airport in 2016, Sarinah has continued to transform into the main storefront for local products at Indonesia's international gates.

With a total area of 290 square meters, this outlet provides space for more than 60 MSMEs and local brands to introduce and market their products to domestic and international tourists.

Sarinah Soekarno-Hatta Terminal 3 carries the concept of a curated premium store featuring superior products such as fashion, wastra, accessories, bags, cosmetics, and fragrance.

Each product is carefully selected to ensure the best quality and competitiveness in the global retail market. In addition, this outlet is designed to provide a unique shopping experience by displaying uniqueness and cultural richness from various regions.

President Director of InJourney Airports, Faik Fahmi, said that the grand opening Sarinah Store at Terminal 3 is an important part of the transformation of Soekarno-Hatta Airport as the face of the nation's pride.

This transformation includes improving global standard infrastructure by presenting a tropical atmosphere that reflects Indonesia's identity, both in the interior and exterior areas.

He added that the presence of the Sarinah Store at Terminal 3 further strengthened Indonesia's nuances at the airport and made Soekarno-Hatta Airport the face of the nation's pride.

"This GRand opening is a clear proof of the strong synergy between InJourney Group members in supporting the national retail, tourism and creative economy industry," he said.

With strategic locations, quality product curation, as well as a comfortable and exclusive shopping atmosphere, the Sarinah Store at Terminal 3 is ready to become Indonesia's new face in the global retail industry.

This outlet is not just a place to shop, but also part of a pleasant travel experience for passengers. With a variety of quality local products, Sarinah invites every visitor to get to know more closely Indonesian culture and support local business actors. The presence of this outlet is expected to provide added value for the travel experience of domestic and international tourists.