JISOO's Face Decorates The 2025 Spring Collection Campaign Tommy Hilfiger
JAKARTA - Global Superstar introduces the evolution of a female style that combines understated elegantness and timeless sofliography. Tommy Hilfiger, presents a more elevated style expression for women, led by JISOO's global fashion icon as the face of the Spring 2025 collection campaign.
Wearing a classic preppy collection with a touch of gentle tailing, JISOO brings a natural meaning of sophistication into Tommy Hilfiger's American classic style, prove that the strongest self-confidence radiates through an effortless simplicity.
"My style continues to grow and working with Tommy Hilfiger is an important part of the journey," said JISOO in his official statement.
"This collection combines American heritage with valuable simplicity, makes me feel comfortable, confident, and really be yourself. I love how every item in this collection blends with everyday life, allowing me to express myself in every moment. I am very happy to be able to bring that spirit into this campaign," he continued.
As a leading modern entertainment icon, it exudes confidence, positive energy, and effortless charisma. JISOO brings a fresh global perspective into Americana's style.
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"I am always inspired by women who are able to redefine culture, and JISOO is the perfect representation of this movement," said Tommy Hilfiger.
"Make it a reflection of the ideal Tommy woman for the present," he continued.
Wearing a collection of Spring 2025 and Sofia for Tommy, a collection of exclusive capsules from collaboration with the style icon Sofia Richie Grainge, JISOO demonstrated a variety of selected elevated essentials typical of TOMMY HILFIGER. Inspiration from TommyHilfiger's deep love for the nautical style comes in the form of Breton stripes on classic Henley tops and flare-cut mini skirts, as well as details of gold buttons on the compact blazer.
This collection also explores a more fluid silhouette, in which classical tailoring is given a gentle touch to create a modern relationed and oversized cut. This is modern preparation for today's women - timeless, confident, with a touch of reference and effortless.
Combining a strong aura of presence with unshakable calm, JISOO returned for his third campaign with TOMMY HILFIGER after debuting as Brand Ambassador for the 2024 Fall collection and becoming the main face of the Lunar New Year campaign of the same year. As one of the greatest stars of the 21st century, JISOO started his career with K-Pop supergroup BLACKPINK, before achieving extraordinary success as a singer and actress. This leading pop culture icon also attended the TOMMY HILFIGER Spring 25 fashion show at NYFW and continued to expand his grip in the entertainment world with the role in the Korean drama 2025, Newtopia.