Ashira Zamita Reveals The Difficulty Of Indonesian Gen Z Musicians Getting Recognition In The Music Industry

JAKARTA - Ashira Zamita tells of her journey as a singer who has continued to transform for 15 years. Even though she has been singing since she was in elementary school (SD), she feels that her potential is not widely known in the national music industry.

The singer, who will turn 23 years old on May 27, said that his musical journey began as a child singer in 2010. However, previously he had appeared as an advertisement star and a child actor.

"I myself feel like one of Gen Z's rebranded musicians many times. So, when I was a child, I started my career as Chilla Irawan," said Ashira, while becoming a discussion panel to commemorate National Music Day in Cilandak, South Jakarta, Sunday, March 9.

"But when I was a teenager, the music that was brought up by the boyband emerged. Since it appeared, ABG's children directed to the music there, so music like I've gone down," he continued.

Young Ashira even felt tired of her work in the entertainment world. He wants to be a teenager in general, who plays with friends of the same age.

"That's where I started about pop-punking, banding. I used to like All Time Low and My Chemical Romance," he said.

Ashira also intends to have a music career with the band concept, instead of becoming a pop ballad soloist who he said was the main stream for female singers at the time.

"Finally, I want to try something more that I really want to band, but the concept is soloist, like Avril Lavigne. Because it doesn't exist in Indonesia yet. Eh, you know, it's taking the current," he said.

In this era of digitalization, said Ashira, many things were made easier and went so fast. But he sees that convenience makes it even more difficult to highlight its uniqueness.

"Because so many have sprung up recently, I feel that we don't have anything that really stands out, who for people finally recognizes us," he said.

Not to mention, Ashira felt that she had to deal with the stigma of the Indonesian music industry against female soloists.

In my opinion, women are a bit difficult if we want to be outside our box, or what people stigmatize us. At that time, the stigma of the female musician, in Indonesia, was like that, like the one who was confused. Yes, it ended up following the flow," said Ashira.

"At that time, in the end what you are paying attention to is that we can get the attention of people who have already done it, we have to be ourselves," he concluded.