Amid The Challenging Automotive Market, Aston Martin Cuts Manpower By 5 Percent

JAKARTA - Bad news came from a supercar manufacturer from England, Aston Martin, who was rumored to be cutting his workforce by 5 percent or 170 personnel to save costs.

Reuters reported on Thursday, February 27, the manufacturer, which became iconic thanks to the film "James Bond", will take this step to save a fee of 25 million pounds, equivalent to IDR 520.1 billion based on current exchange rates.

In addition, the luxury brand also suffered losses and debts because sales volume has the potential to miss expectations.

In a statement, Aston Martin's Chief Executive Officer, Adrian Hallmark, said that his party needed to make adjustments to support future financial performance.

"While we are starting to make progress in adjusting the group's operational costs in the fiscal year of 2024, we need to make more improvements to support future financial performance," Hallmark said.

Due to the challenging market conditions, Aston Martin postponed the launch of its first electric car and shifted its focus on developing a plug-in hybrid (PHEV) model and highlighting the risks of potential tariffs and declines in sales in several major markets, including China.

The manufacturer will also encourage sales from its newest supercar models, namely Vanquish, DB12, and Vantage as well as hypercars called caps, all of which were launched in the past two years.

The latest car from Aston Martin, namely fire, has a 4.0 liter twin-turbo V8 engine combined with three electric motors, thus providing a total power of 1,079 ps and a 1.100 Nm torque.

Not only relying on large energy, but it is also equipped with the latest Dual Clunch 8-acceleration hybrid transmission, which is equipped with an Electronic Rear Differential for faster responses.