Alfamart Aims For 15 Percent Sales Growth During Ramadan 2025 Momentum

JAKARTA - Alfamart management issuer PT Sumber Alfaria Trijaya Tbk (AMRT) targets sales growth to reach 15 percent during the momentum of Ramadan and Eid Al-Fitr 2025.

Alfamart Corporate Affairs Director Solihin said sales growth during this period generally reached a minimum of 15 percent.

"Growth during Ramadan and Eid al-Fitr, God willing, will be at least, 15 percent. The growth is yes. Generally, every month the percentage contribution is 8 percent or less. Well, specifically before Eid al-Fitr it can be doubled. So, approximately 15 percent," said Solihin quoted on Tuesday, February 25.

Solihin added that his party had anticipated a potential spike in product demand ahead of the upcoming Ramadan and Eid al-Fitr moments.

Meanwhile, consumer goods products are still the main contributor to the increase in sales during that period.

In order to aim for performance growth this year, said Solihin, Alfamart is targeting an additional 800 new outlets.

He said the addition of new outlets would be more targeted for non-Jabodetabek areas. Meanwhile, the Jabodetabek area will prioritize the annual sales growth of existing outlets.

"For the Jabodetabek area, there will definitely be less growth. Growth in Jabodetabek is talking about the increase (sales) of existing stores," said Solihin.

Although he did not specify the investment needs, Solihin gave an idea that for one shop with a lease of around 5 years, Alfamart could spend around Rp600,000,000.

"Investasi tergantung tempat, karena kami rata-rata sewa tempat. Lu jangan pikir di Kelapa Gading (untuk) sewa tempat. Satu ruko di Kelapa Gading berapa uang. Tapi, kan, di daerah lain ( harga sewanya berbeda) dan kami sewa minimal lima tahun," pungkasnya.