Towards Ramadan, Halal Cosmetics Pionir Invites Women To Win Good Steps

JAKARTA - Ramadan is not only about carrying out worship, but also about traveling to enrich oneself with knowledge and kindness. For this reason, the pioneer of halal cosmetics in Indonesia invites Indonesian women to understand the meaning of Ramadan more deeply.

"Through Wardah Journey to Ramadan: Winning the Steps of Kindness, we want to support women so that they can prepare to welcome the month of Ramadan as best they can with the spirit of Brave Beauties, who are strong in carrying out various roles and responsibilities, but try to win every good and benefit others," said Global Wardah Beauty Group Head, Novia Sukmawaty when met by VOI recently.

Routinely held every year before the month of Ramadan, at this event Wardah invited Indonesian women to explore the values of the Qur'an, one of which was through the Talkshow of the Qur'an Movement entitled 'Back to Qur'an: Win Good Steps, Make Al-Qur'an Life Together, a discussion aimed at reminding the importance of rebuilding relations with the Qur'an and reviving good habits in his daily life.

The Wardah Global Qur'an Movement: Back to Qur'an initiative was also presented with various other inspirational activities, including:

How dare Qur'an Learning, where Wardah facilitates 4,040 scholarships to study the Al Qur'an in Indonesia & Malaysia, in collaboration with collaborators.

The Qur'an for the World is a form of Wardah's support for learning of the Qur'an at the global level through Iftar which is marked by the division of the Qur'an and the study class of the Qur'an together in 3 countries, namely UK, Korea, and Medina (ArabSaudi).

This is a challenge for 1 Day 1 Paragraph', which provides opportunities for customers and Wardah followers on social media by participating in making 10,000 Instagram stories during Ramadan to win prizes in the form of Umrah trips.

In the world of modest fashion, Wardah continues to support the growth of modest fashion brandlocal through the Wardah Modestverse program, which since 2023 has become a forum for local brands to develop. This year, Wardah collaborated with three brands to release hijabekslusif with a special design, namely Pattern Hijab (We), Gen-Z Modest Hijab (Leu), and Syyari Hijab (Itsar Syari). This collection will be available in bundlings at e-commerce and Wardah stores. In addition, this program is also strengthened through various photoshoots and video shots displayed on social media as well as e-commerce Wardah platforms, thus providing greater opportunities for local brands to be more widely known.

By prioritizing kindness, knowledge, and togetherness, Wardah always strives to provide experiences that support women in balancing outer and inner beauty, especially in special moments such as the month of Ramadan.

Our commitment to the Citizens is to build women and invite them to have a good impact on those around them. We want to continue to be an inspiration for women to be an inspiration in doing greater good," concluded Novia.