Inspired Kindness In Ramadan Through Real Action

JAKARTA - Ahead of the holy month of Ramadan, many parties are preparing to welcome this blessed month with various positive activities.

One of them is Maya Miranda Ambarsari, a well-known philanthropist and entrepreneur in Indonesia. Maya is widely known for her active role in inspiring the community through sustainable social and business projects.

Not only that, the mother of the Akpol cadet, Muhammad Khalifah Nasif, is also always trying to present an initiative that has a positive impact on many people.

They initiated a social activity entitled For Ramadan with Love, which is a tangible form of their concern for others. This activity aims to foster the spirit of collaboration, create sustainable social impacts, and strengthen the positive image of business in the community.

"For Ramadan with Love is not just a ceremony ahead of Ramadan. We want to create a wider and sustainable impact for the community," said Maya Miranda Ambarsari, when met at Pondok Indah, South Jakarta on Saturday, February 22.

In the community, there are groups that are often marginalized, children, the elderly, elderly, and widows who are less fortunate. They all have the same desire, namely to learn and develop. Therefore, it is very important that there are institutions that care and are ready to provide opportunities for those who want to get education.

This event also collaborated with the Bhakti Adhyaksa Education Foundation (YPBA) and Miranda Learning House. YPBA itself was founded by Maya Miranda Ambarsari with the aim of improving the management of schools.

"For children's education, there are elderly, elderly, widows who are less fortunate. He wants to carry out these activities in a social and educational manner. Then it is related to the Bhakti Adhyaksa Education Foundation, so it is the same as Miranda's Learning House," said Maya.

In this context, YPBA is present as one of the institutions that focuses on efforts to improve the quality of education, especially for those who are in poor condition.

"The Bakti Foundation is engaged in education for disadvantaged people. So the point is the same. We join hands so that people who need education can be helped," said Maya.

Together with two of her young colleagues or sociopreneurs, Cahaya Manthovani and Kenshie Lie, Maya are planning a special initiative to welcome Ramadan this year.

Under the auspices of Ashaira Holding Company, they launched AYKEN by Ashaira, an innovation in the fashion and lifestyle industry that combines business aspects with social value. Their philosophy is very clear, for every profit generated, there is a commitment to share with those in need.

Through initiatives like this, Maya wants to transmit the spirit of kindness and concern to more people, so that they also contribute to creating positive changes around them.

At the For Ramadan with Love activity, Cahaya Manthovani, a visionary in the business and design world, together with Kenshie Lie, a leading entrepreneur and influencer, also brought the philanthropic spirit into every business step they take.

They provide this assistance to various groups, including the elderly and funeral workers who are often neglected in our daily lives. This activity is not just providing material assistance, but also building strong empathy and solidarity in the community.

"We want to share with our hearts. Ramadan is a moment of reflection and togetherness, and we hope that a little what we do can give happiness to those in need," said Cahaya Manthovani.

On Thursday, February 13, 2025, Cahaya and Kenshie went directly to various locations in Jakarta to ensure that the assistance they distributed was well received by the beneficiaries.

With full empathy, they interact directly with the community, listen to their stories, and spread enthusiasm ahead of Ramadan. The beneficiaries were also very touched when they received food packages and ZIS from AYKEN by Ashaira.

"We want this moment to feel more meaningful, not only for us, but also for those who are often neglected. This is not just sharing basic necessities, but sharing caring, warmth, and love," added Kenshie Lie, who is also an influencer and lifestyle coach, who has made a big contribution in the world of social and business.

Not only that, they also introduced their newest product, AYKEN by Ashaira, a brand that carries the philosophy of innovation and creativity in the fashion and lifestyle industry.

"We agreed to provide 15 percent profit to share." said Kenshie Lie.

With a big vision and a strong commitment to social change, Cahaya Manthovani and Kenshie Lie continue to strive to create innovations that not only change the industry, but also have a real social impact on the community. The For Ramadan with Love activity is just one of their many initiatives to continue to share and inspire.