Wins Good Steps, Sweet Collaboration Of Five Fashion Brand With Wardah At MUFFEST 2025

JAKARTA - This year, five designers collaborated with Wardah in the MUFFEST fashion show, including Cottonink Studio, Kienka, Muda Official, Nawasana, and Rasya Shakira. Fashion shows also feature five inspirational female figures, namely Dhini Aminarti, Nabila Ishma, Vira Tandia, Mega Iskanti, and Shella Alaztha.

Head of Public Relations for Halal, Teens, Emerging Beauty and Personal Care of PT Paragon Technology and Innovation, Elsa Maharani said, Wardah as Official Skin Care and Make Up Partner Muffest 2025, raised the theme Sending Good Steps as a meaning that suggests that modest fashion is not only a lifestyle, but also a representation of personal growth, confidence, and a journey towards a better self.

"There are four makeup look themes based on the season color, namely Frosted Rose, Mauve Radiation, Mocha Mousse, Peach Bloom. Through these four makeup looks, Wardah ensures the harmony between makeup, skin tone, and clothing, to create an overall display that radiates in every runway step," explained Elsa.

Frosted Rose depicts a cool winger glow featuring an elegant, soft, and glowing color-colored side. Luminous and elegant eye makeup look, as well as glossy pink lips that provide a modern touch, combined with neat eyebrows.

Mauve Radiance is a representation of the cool summer color with a soft touch of mauve, with a dewy glow finish, a natural blush, and a deep eyelook look. Complexion looks fresh and glowing combined with glossy pink lips makes this look look modern.

Mocha Mousse describes a warm autumn statement makeup look that is bold and very synonymous with the color of the earth tone brownness. A combination of light complexions, with eyeliner look that sharpens the eyes, and the appearance of mocca lipes gives an elegant and modern touch.

Peach bloom, which represents a warm spring harvest with a soft panic look, is obtained through MONEY complexion and eyelook which is dominantly coaching, providing an elegant appearance, natural glowing and a touch of gradient lipes that gives a warm and modern impression.

Fourth, look up Wardah uses Wardah Glasting Liquid Lip's newest products and tips, Wardah Matte Lip Cream, Wardah Colorfit Perfect Glow Cushion, Wardah Colorfit Cream Blush, and Wardah Eyexpert series.

Elsa continued, the application of four look make-up on the faces of the models is of course supported by the right skin preparation according to the conditions of skin problems, to ensure that the look displayed is more flexible, durable, and maximum.

"We have prepared four sets of skincare based on skin-generic research that have been carried out by ParagonCorp, so that skincare, especially moisturizers, is in accordance with the skin problems that are often found in Indonesian skin. Four skincare sets include Bright Spotless Skin, Hydrated Glass Skin, Clean & Acne Free and Bright & Radiant Skin," said Elsa.

For skin preparation, Wardah uses personalized skincare which is divided into four categories, namely Bright Spotless Skin with Lighting Oil-infused Micellar water, Dark Spot Corrector Serum, and Gel moisturizer. These three products are a series to overcome hyperpigmentation, dark spot, and dull skin. Having transexamic alpha arbitrarily suitable for brightening the skin effectively so that the skin becomes bright spotless skin. Hydrated glass skin uses Bright & Tone Up Micelar Water, Deep Barrier Repair Serum, and Deep Water Restore Gel Moisturizer is present for problems with dry and rough skin, as well as problematic skin barriers.

Elsa revealed, at the 2025 MUFFEST event, Wardah also featured a fashion show with five popular fashion brands in Indonesia.

This year's people collaborated with Cottonink Studio, Kienka, Muda Official, Nawasana and Rasya Syahira. Fashion show Wardah carries the theme "Strengthening Good Steps" as well as the theme of the campaign month of Ramadan where we are effective, transform towards good steps and as a meaning that modest fashion is not only a lifestyle but also a representation of personal growth, confidence, and a journey towards a better self (personal growth, increasing self-confidence, and a beautiful journey to become a better person), "concluded Elsa.