Bringing Childhood Memories, Taro X AGLXY Collaboration Presents Awakening InnerChild

JAKARTA - Childhood and childhood are good times where we can adventure anywhere and experience a freedom to the fun. But as we grow up, we often miss this growing period and how exciting the adventure used to be. We also miss the excitement of an incomparable adventure in childhood.

In order to awaken the spirit of adventure without limits, Taro is a legendary snack that has inspired various generations in Indonesia with exciting adventure stories, collaborating with Ageless Galaxy (also known as AGLXY) - a local streetwear brand known for its brave design and specialization in bridging the gap between streetwear and storytelling.

This collaboration is ready to bring Taro's adventures to new levels with more fresh and relevant today. With the spirit of #ReigniteYourInnerChild presented, Taro expands its mission by presenting relevant experiences for young to adult. Together with AGLXY, Taro released an exclusive merchandise that combines elements of nostalgia and modern adventures.

We support various efforts to build a young generation and Indonesian individuals with strong character and good character. We see, this brand, especially legendary and large brands like Taro, which is 40 years old, is a brand that needs to be built with a different approach. One way is through a brand development approach that has a purpose, mission and provides added value for consumers. All children and adults in Indonesia already know Taro and they are loyal consumers until now," said Farry Ongkowidjaja, FKS Group Representative, Taro's parent company. recently in Jakarta.

The collaboration between Taro and AGLXY is a form of FKS' commitment to always build sustainable brands by building strong brand relevance according to changes in consumer lifestyle. This is our commitment in addition to creating quality products, but also consistently building brands that provide added value. We hope that this collaboration can be a way for FKS to continue to inspire consumers.

Furthermore, Riza Arief Rahman, VP Head of Marketing FKS Food Sejahtera explained about the spirit presented from this collaboration. Taro has a noble mission to inspire individuals from children to adults and even families to always express their spirit of adventure.

"Through adventure, we can learn the values of a new life and even grow together. But the more we grow older, we often forget because of our busyness and various complexity of life," he said.

Through the collaboration of the two companies, Taro and AGLXY released exclusive merchandise that combines elements of nostalgia, lifestyle, modern adventure, to excitement. Nine (9) products were presented, including adult t-shirts, children's t-shirts, football jerseys, cargo pants, utility vest, bucket hat, water bottle, sticker pack and sixel pins.