AI Assisted, The Experience Of Personal Color Analysis Through Makeup Makes You More Confident

JAKARTA - Recognizing the personal color, it turns out that apart from giving an accuracy in choosing colors when makeup also has a more confident effect. This was revealed by Findi Novia Lusintasari, Wardah Decorative Marketing Group Head at the closing ceremony of Wardah Colorverse.

"We are proud to present an experience Personal Color Analysis in Wardah Colorverse, as an innovation that integrates science, technology, and art that creates an authentication beauty experience. This initiative is an important step in building beauty industry and a sustainable personal color ecosystem in Indonesia, where each individual can recognize and celebrate their uniqueness with confidence through each seasonal collapse starting from Warm Spring, Warm Autumn, Cool Summer, to Cool Winter," said Findi when met by VOI recently in Jakarta.

According to him, by organizing this event, visitors can experience the Personal Color Analysis experience, either through the assistance of beauty advisors ( beauty advisors) or using Personal Color AI technology to find the right personal color.

"This positive enthusiasm not only strengthens Wardah's commitment as The Color Expert which brings the best experience to its consumers, but also inspires women to recognize their personal colour, so they are more confident in spreading goodness and benefit in the environment," he continued.

Furthermore, Findi added that his party appreciates the extraordinary enthusiasm from consumers as well as the collaboration that has been established with collaborators, so that Wardah Colorverse is a breakthrough for beauty industry in Indonesia and Southeast Asia, in realizing a more inclusive future of beauty.

At this event, it also provides interactive experiences for visitors to help them find personal colours that match their skintone and undertone, as well as know color recommendations for fashion, wear, and accessories that best match the season colour to support overall look.

At the closing ceremony of Wardah Colorverse 2025, Wardah also gave appreciation in the form of awards to collaborators including personal groups and beauty experts, makeup artists, and beauty community who have contributed to building a personal-colour-based beauty ecosystem in Indonesia and expanding understanding the importance of personal color for each individual.