Getting Great At The Indonesian Market, BAIC Presents The BJ40 Plus Champion Edition Special Edition

JAKARTA - PT JIO Distribution Indonesia, which brings the BAIC brand in the country, is increasingly strengthening itself and moving without hesitation, as evidenced by participating in one of the largest automotive events, namely the Indonesia International Motor Show 2025.

At this exhibition, the Chinese brand announced various new breakthroughs, apparently only presenting a special edition of BAIC BJ40 Plus Champion Edition which is available with Matte Gray's color choice.

Not only that, BAIC is also trying to contribute to the world of Indonesian sports motorcycles by collaborating with the DEXC Racing Team Indonesia which will compete in the AsIA International event, namely the legendary racing event which has been going on since 2014, namely the 'Asian Cross Country Rally' or AXCR, which is planned to be participated in in 2026.

"We are very enthusiastic to announce strategic initiatives that will bring BAIC Indonesia to its next level," he said in his remarks, Thursday, February 14.

He further said BAIC's focus was to continue to improve customer-centric strategies, so companies believe they can build stronger relationships and drive long-term loyalty.

"We will continue to invest in marketing and communications to improve our brand visibility and reach a wider audience. We believe that by increasing brand awareness, we can attract more customers and strengthen our position in the market," he explained.

On the same occasion, BAIC also officially completes a full-sale service with Emergency Roadside Assistance (ERA) in collaboration with Atlas Indonesia which will guarantee 24-hour assistance services for 5 years for a vehicle emergency which is claimed to be realized in less than 60 minutes (in big cities within the scope of ERA) which includes towing, jump star battery, spare fuel delivery, flat tier to ambulance.

Choosing ATLAS as a partner for the ERA BAIC Indonesia service is based on the positive track record of this company which has been proven to serve consumers in 52 cities in 13 provinces spread throughout Indonesia such as Java, Sumatra, Sulawesi, Kalimantan, Bali, NTT, NTB, Maluku and Papua. This company also has service innovations using applications that can conduct Digital Tracking Assistance for service efficiency.