DOOH Presents In Transjakarta: Digital Advertising With Coverage Of 1.3 Million Passengers Per Day

JAKARTA - PT Era Media Sejahtera Tbk (DOOH) in collaboration with PT Transport Jakarta (Transjakarta) operates the first Bus Rapid Transit (BRT) system in Southeast Asia and South Asia.

Through this collaboration, DOOH will present Digital Totem Media at 10 Transjakarta stops, offering innovative digital advertising solutions in one of the largest transportation networks in Jakarta.

Digital Totem asset media, as part of DOOH, which is being designed to integrate with artificial intelligence (AI).

This system automatically adjusts the display of screens and advertising materials based on environmental conditions, such as weather, time, and crowded levels.

In addition, Digital Totem will also function as an interactive screen that allows two-way communication and interactive experience for customers.

With this feature, brands can take advantage of Digital Totem for more effective activation, encourage audience engagement, and increase conversion through displayed ads.

DOOH sees great potential in transit ads in Jakarta, given that public transportation platforms can provide opportunities for advertisers to reach a wider audience.

DOOH sees great potential in the Transjakarta ecosystem, which serves more than 1.3 million customers every day and covers 91.7 percent of the Jakarta area via 231 routes. With a wide range and high mobility, Transjakarta is a strategic location for the development of more effective and innovative advertising media.

As a first step, the Company will expand and spread exclusively at 10 starting and final point stops, as well as office and recreation areas, namely: North Petukangan, Pulo Gadung, Kalideres, Pinang Ranti, Kampung Melayu, Lebak Bulus, Cawang Uki, CSW, Juanda, and Ragunan, with a total of more than 37 million passengers per month.

DoOH Vicktor President Director Aritonang said this collaboration demonstrates a commitment to providing advertising services that are not only creative but also relevant to the times.

"The presence of DigitalTotem Media at the Transjakarta bus stop will open up new dimensions in the way big brands and local brands communicate with their customers, while improving people's experience in using public transportation," he said.

Transjakarta Asset Business and Utilization Director Fadly Hasan added that this collaboration makes the Transjakarta bus stop more than just a transit point, but also a modern and added value interaction space.

"We are optimistic that digital media innovation at our stops will not only improve passenger experience, but also open up new opportunities for brands to communicate more effectively with the public," he said.