Not A Phone, YouTube Is More Used On TV

JAKARTA YouTube has seen many improvements in the last two decades. When it was first launched, this platform was originally only accessible from smartphones, but now YouTube can be accessed anywhere.

Currently, there are many YouTube users who are interested in watching larger content on the screen. Therefore, according to internal YouTube data, TV is the most widely used device to access the platform in the US.

"People don't just watch YouTube on their computers or phones. TV has surpassed the phone and is now the main device for watching YouTube in the US (based on watch time)," YouTube said in its latest report.

In addition, according to a Nielsen report, YouTube has become the most widely accessed app in the US in the last two years based on streaming watch time. According to YouTube, this achievement is driven by the availability of the Artificial Intelligence (AI) feature on its platform.

YouTube realizes that its platform is often used as a substitute for television shows. This happens because there are millions of creators who often upload content regularly. Currently, the average YouTube user watches more than one billion hours of content every day.

Apart from AI support, the 'rich' YouTube feature is another factor for subscribing to the platform. For YouTube, this video platform is much more interactive because it not only provides long format videos, but there are also podcasts, live, and Shorts.

"Because more and more creators are producing content for the big screen, we bring the best YouTube to TV, including a second screen experience that allows you to use your phone to interact with videos you watch on TV," explained YouTube.

This growth drives YouTube to further develop and attract new advertisers. Going forward, YouTube will upgrade features on its platform and bring new benefits to Premium YouTube subscribers.