The Tragic Story Of Jaguar I-Face, Had A Performance Now Merana At The Disposal Site

JAKARTA - Jaguar I-Pace has been predicted to be a game-changer in the automotive industry and has even won the prestigious World Car of the Year 2019 award. However, fate said otherwise. Instead of being a victorious pioneer in the European market, this premium electric car ended in a sad "mounted to a former vehicle dump."

Launching Carscoops, Thursday 6 February, this tragic story began with the drop in sales from a series of problems that continued to haunt I-Face. Starting from repeated recalls, reliability issues, to fire incidents due to battery failures. At its peak, Jaguar was forced to withdraw thousands of I-Face units from the market in various countries, including the United States and Britain, with a buyback scheme to avoid greater risks.

Good old JLR. Only company that could build an eV that isn’t reliable (or any more so than the fossil crap they make) or that they can recall and fix.

Instead these Jaguar iPace at my local car scrap yard, Charles Trent-recalled, refunded and now to be recycled. 🙄

Are the… pic.twitter.com/YdSPiJUJgg

— eVNewt⚡️🔋🚙 (@newt7215) January 28, 2025

Good old JLR. Only company that could build an eV that isn't reliable (or any more so than the fossil): they make) or that they can recall and fix.

Instead of these Jaguar iPace at my local car screen yard, Charles Trent-recalled, refunded and now to be recycled.

Are the... pic.twitter.com/YdSPIJUG

Recently, photos circulating on social media, uploaded by the X@Ev_Newt account, show dozens of I-Face units abandoned at a car dump in the UK. These cars seem no longer able to survive in everyday use. This scene seems to be a symbol of how vulnerable some of the early generation electric vehicles are in facing long-term operational challenges.

The main problem that is a scourge for I-Face is its battery, supplied by LG. The battery is reportedly prone to thermal overload, increasing the risk of spontaneous fires. Jaguar had tried various software solutions, including a diagnostic system to identify risky battery packs. However, these efforts were not enough to address the root of the problem, until finally a buyback decision was taken.

Now, Jaguar is preparing to enter a new era with a more mature strategy. After launching a controversial rebranding campaign, the British manufacturer introduced the Type 00 concept in December last year. This model represents a four-door electric sedan that will soon be produced, with a range target of up to 692 km based on EPA standards. The hope is that the battery technology used at Type 00 is more reliable and secure than its predecessor.

The I-Pace tragedy is a valuable lesson for Jaguar and the automotive industry as a whole. Quality and reliability remain a crucial factor in presenting truly reliable electric vehicles in the future.