Celebrating The Beauty Of Nusantara Cultural Heritage In Bali Resort

JAKARTA - Indonesia with extraordinary cultural wealth has a tradition that has been passed down from generation to generation. In celebrating and preserving this cultural heritage, The Apurva Kempinski Bali initiated the "Powerful Indonesia to the World" campaign in 2025.

Over the past five years, this iconic resort has become a symbol of Indonesian culture, culinary, biodiversity, music, dance, and handicrafts.

This year, the resort deepens its exploration by providing a more in-depth guest experience, reviving tradition through an approach that is in line with the latest global trends.

Cultural meetings, welfare, culinary excellence, and sustainability are the main elements that combine authenticity with international attraction.

"Food and drink is a story media. Every dish and drink will tell a story with a typical Indonesian touch, but it remains relevant in the global market," said Revina Chandra, Assistant Director of Marketing & Communications of The Apurva Kempinski Bali through the virtual event The Apurva Kempinski Bali - Powerful Indonesia to The World on Monday, February 3.

From the time of arrival, guests were invited to enter a journey that described the rich culture and traditions of the archipelago. This magnificent architecture of the resort reflects the natural landscape, aesthetics, and Indonesian cultural heritage, harming traditions with modernity.

"Through this campaign, we want to bring guests to feel the richness of Indonesian culture in various aspects, from art, culinary, to hereditary traditions. We hope that this program will become a forum for the world to appreciate and celebrate Indonesia's diversity," added Revina Chandra.

This resort-graded structure flows harmoniously between the thick green landscape, surrounded by waterways and sparkling ponds that create a distinctive atmosphere of Indonesian natural beauty.

Not only pampering the eyes, but the experience that is curated exclusively also presents a two-month theme that explores six main regions of Indonesia, namely Sumatra, Nusa Tenggara, Java, Sulawesi, Maluku, and Papua.

This cultural journey is increasingly felt through welcoming rituals, authentic culinary dishes, mystical stories, traditional games, as well as handicrafts. This creates a deep and memorable experience for guests.

"We want to raise the essence of six main regions of Indonesia in this campaign: Sumatra, Nusa Tenggara, Java, Sulawesi, Maluku, and Papua," explained Yoann Mathhy, Executive Chef of The Apurva Kempinski Bali

As part of this cultural celebration, The Apurva Kempinski Bali also continues to collaborate with artists, creators, thinkers, and leading industry players. The magnificent open theater stage at this resort is the main venue to celebrate the beauty of Indonesia in various forms of creative arts and expression.

Accompaniing this experience, there is also a 2025 beverage program that presents mixology innovations, in which experts create distinctive cocktails by combining rare ingredients from Indonesia and classic drink reinterpretation. From a fresh tropical concoction to an elegant mix of artists, each episode is designed to showcase the diversity of the taste of the archipelago.

With the story as the core of every dish and drink, the 2025 Culinary Program The Apurva Kempinski Bali invites guests on an unforgettable gastronomi journey, where the tradition meets contemporary creativity in every dish.