Kemenpar Gandeng Ariel Noah To Raffi Ahmad For Indonesian Tourism Promotion
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JAKARTA - The Ministry of Tourism (Kemenpar) collaborates with artists who are art activists in an effort to introduce Indonesian tourist destinations and encourage the growth of micro, small and medium enterprises (MSMEs) in various regions.
This collaboration is expected to increase tourist visits and strengthen the national tourism sector.
The Minister of Tourism, Widiyanti Putri Wardhana, discussed this strategic collaboration in a meeting with representatives of art workers in Jakarta on Thursday. The meeting was attended by a number of figures, including Raffi Ahmad, the owner of Rans Entertainment who also serves as the Presidential Special Envoy for the Young Generation and Art Workers.
"I am very happy to be able to discuss with all of you about the various collaboration opportunities between Kemenpar, Rans Entertainment, and the art worker community in an effort to promote Indonesian tourism. Hopefully this plan can be realized soon," said the Minister of Tourism, as quoted by ANTARA.
Raffi Ahmad emphasized that art workers are ready to support the priority programs of the Ministry of Tourism to increase the number of tourists visiting leading destinations in Indonesia.
"We, from among art workers and the younger generation, are ready to collaborate to support the priority programs of the Ministry of Tourism. By working together, we can be more optimal in introducing leading tourist destinations in Indonesia," said Raffi.
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One form of cooperation that will be carried out is the production of content by Rans Entertainment entitled "The DUDAs Minus One". This program is a traveling around Indonesia involving a motorcycle club consisting of Ariel "Noah", Deddy Mahendra Desta, Gading Marten, and Raffi Ahmad.
Ariel "Noah" said that the concept of traveling using this motorbike can be an effective way to introduce tourist destinations more widely.
"We do like touring with motorbikes, so this concept will be developed so that it can be more useful as well as support the promotion of Indonesian tourism," said Ariel.
Desta added that cooperation with the Ministry of Tourism can provide a clearer direction on their journey to explore Indonesia.
"So far, we have often traveled to various regions in Indonesia, but in collaboration with the Ministry of Tourism, the goals and impacts to be achieved are clearer," said Desta.
Raffi Ahmad hopes that this collaboration can be realized soon after the celebration of Eid al-Fitr 2025. With the synergy between the Ministry of Tourism and art workers, it is hoped that Indonesia's tourism promotions can be more effective and attract more domestic and foreign tourists.