Ivan Gunawan Collaborates With The House Of Arowuda Collaboration At Festival 2025

JAKARTA - The work of well-known designer Ivan Gunawan, again amazed the public through the LINES POETIH Raya Festival 2025 at Pondok Indah Mall 3, South Jakarta which took place on January 16 18 by presenting the Great Series theme that combines tradition, art, and modern style. This festival was designed not only as an ordinary fashion show, but as a full celebration of meaning that brings together local and international creativity. With more than 20 participating designers, this event became a stage for fashion industry players to convey their stories through captivating works. The Grand Series theme in this festival raises elements of typical Indonesian culture that are packaged in modern designs. The collections displayed combine soft and neutral color palettes, with high quality materials, creating harmony between traditional beauty and global trends. Big names such as the Soekamto Era, Ria Miranda, Ghea Panggabean, to the Malaysian designer duo, Seth & Luna, also enliven this festival. Each designer brings a unique identity that enriches the theme of the festival, making it a fashion experience that not only spoils the eyes, but also touches the heart. Not only fashion, THE LINES POETIH Raya Festival 2025 also presents a new dimension through collaboration with The House of Arowuda and DAOUD, which presents a series of Independent Series perfumes. The excitement of Independence 17, 8, and 45 became an important element in creating multisensory experiences during the event.

Every day at this festival has a different theme of aroma. The first day, the atmosphere opened with Independence 17, a breath-emitting fresh aroma. The second day, the soft and warm fragrance of Independence 8 presents a sense of comfort. The third day, the luxurious and characterful aroma of Independence 45 gave an unforgettable covering. In addition to presenting a distinctive atmosphere through aroma, The House of Arowuda and DAOUD also provided exclusive booths at the event location, allowing visitors to explore and have a series of their perfumes. The 2025 Festival Raya is also supported by strategic partners such as Watsons Indonesia and iberanya. Ivan Gunawan expressed his love for Independence 45 from The House of Arwuda, one of the excellent perfumes present at this festival. I really like the perfume that has a strong character. This 45 independence is masculine with a delicate feminine touch, and is very long-lasting. Before I decided to bring it to LINES POETIH, I first found out who produced it, Ivan told reporters, Saturday, January 17th. He also recommended DAOUD Night Prince for Oud's typical aroma lovers. If you like perfume with Oud touch, this Night Prince is a must be tried. The Wang is that there is a sweet Rose, but its Oud is very dominant. Because of this Extrait perfume, its fragrance lasts very long, it is suitable for those who want to appear confident throughout the day,' he added. The 2025 Festival Raya is not only about a collection of luxurious fashions, but also a way to celebrate art, culture, and innovation. With the support of talented designers, a rich collection of meanings, and entangling harmony, this festival is proof that Indonesian creativity is able to compete in the international arena.