Launching Products For Young Families, MSIG Life: Strengthen Indonesian Life Insurance

JAKARTA - PT MSIG Life Insurance Indonesia Tbk (MSIG Life) launched the latest life insurance product, Smile Ultima Term Life (SURE).

This launch was carried out at the Agency Kick-Off 2025, which was attended by more than 1,000 agents from all over Indonesia.

"This marks the big step of MSIG Life in strengthening the penetration of life insurance in Indonesia," said MSIG Life CEO & President Director Wianto Chen.

Sure products offer comprehensive protection with superior benefits, including life protection against the risk of death.

Coverage of 10 major critical diseases, premium returns of up to 140 percent if there are no risk claims during the protection period.

"Also innovative flexibility that allows customers to choose to focus on benefits between coverage or greater premium returns, as well as adjusting premiums, payment period, and protection duration as needed," he said.

MSIG Life also strengthens services with digital technology through the VEGA by MSIG Life application for easier policy management and claims, as well as MyFit by MSIG Life to support a healthy lifestyle.

We understand the needs of young Indonesian families for products that are futures, flexible, and provide definite benefits. SURE helps customers achieve financial goals for the term of restructuring with solid financial resilience, both when risks occur or not," he added.

This innovation is designed to answer the challenges of the low penetration of life insurance in Indonesia, which currently only reaches 0.8 percent of GDP (OJK, 2023), far below the ASEAN state average.

AFTERNOON comes as a medium-term financial protection solution that is flexible, innovative, and provides definite benefits, both when risks occur or not.

"We are optimistic that we can reach more families and the younger generation who need financial protection," said Wianto.

Support from a strong agency channel is the key to the success of MSIG Life, with premium income growth of 30 percent yoy and an increase in active market power of up to 40 percent yoy in November 2024.

"We believe we can help people live a more meaningful life, build financial resilience, and achieve better quality of life," said MSIG Life's Head of Customer & Marketing, Lukman Auliadi.

The launch of the SURE is not only about new products, but also MSIG Life's concrete steps in supporting increased penetration of life insurance and strengthening family financial resilience.