Ambitious Cadillac Resolution In 2025: Becomes The Best-selling Premium EV Brand In The US

JAKARTA Welcoming 2025, Cadillac has set an ambitious resolution to become the best-selling premium electric car (EV) brand in the United States market. In this case, they rely on the success of the flagship EV model, Lyriq, which experienced an extraordinary sales spike in 2024.

According to Cadillac Vice President John Roth, Lyriq's sales recorded an increase of 210.3 percent, reached 28,402 units, as well as made it the best-selling luxury medium SUV in the US. This figure is a significant achievement for Cadillac, who continues to strive to strengthen her position in the electric vehicle market.

Reporting from Carscoops, Thursday, January 16, Cadillac also revealed that about 76 percent of Lyriq's buyers come from customers who previously chose competing brands, with half of the total buyers being new consumers for General Motors (GM). This confirms that Lyriq has succeeded in attracting the attention of buyers who have never had contact with GM products.

Tentu Cadillac tidak sembarang dalam memasang target. Sebab, merek tersebut kini memiliki sejumlah kendaraan listrik lainnya seperti Escalade IQ yang telah diluncur akhir tahun lalu dan telah dibeli sebanyak 670 unit.

Then, this premium manufacturer will also present two of its newest EVs named Optiq and Vistiq which will arrive in the first quarter of this year as well as expand their ranks of luxury SUVs.

Optiq is the latest electric SUV as well as the most affordable EV model in the Cadillac lineup. This car is offered in two variants, namely Sport and Luxury.

This medium-sized SUV is built on GM's Ultium platform and is only available in the all-wheel-drive dual-motor model. Optiq is targeted to have a range of up to 300 miles (about 483 km) thanks to the 85 kWh battery.

This car will have a 300-hp electric motor and a torque of 480 Nm, which makes it enough to perform agile maneuvers in urban areas.

According to the manufacturer's claim, Optiq can charge with a DC charging device that can increase energy for 127 km in 10 minutes.

Meanwhile, the Vistiq model is an SUV positioned between Lyriq and Escalade IQ. This three-line car has an elegant and luxurious design for a modern family.