Conglomerate's Bank Jago Jerry Ng Launches Digital App, Has Envelopes In 'Bag' Feature

JAKARTA - PT Bank Jago Tbk launched an application that is claimed to make financial management more simple, collaborative and innovative. With a life-oriented app design, including highly unique collaborative features in financial services, customers can focus on enjoying life to the fullest with family and friends.

"The launch of this application is an important milestone in achieving Jago's aspiration to increase the chances of growing millions of customers through life-focused digital financial solutions. Life-centricity is the key word," said President Director of Bank Jago Kharim Siregar.

Kharim explains, everyone has dreams and aspirations that affect their daily lives. Efforts to realize dreams and aspirations are certainly important to take precedence, while money becomes a supporting tool to achieve these goals.

"That's why we prioritize the important aspects of what customers need. And that's why we see Jago's application as a life-centric finance solution. We see money management as simpler, collaborative, and innovative. This way of managing finances puts aspects of Life as a top priority and Finance as the next priority," kharim said.

All this, said Peter van Nieuwenhuizen, Director of Digital Banking Bank Jago, reflected in the new features of jago application. The bank owned by conglomerate Jerry Ng hears a lot of consumers want simple things in allocating money for different purposes. For example shopping, transportation, children's education costs, entertainment and long-term savings.

"That's why we introduced the Pockets feature that allows Jago customers to manage different bags for each purpose. Customers can also move money between pockets very easily, safely and conveniently, in seconds. It's a digital form of envelope system that people have been using for years," says Peter.

Customers can share certain Bags with family or friends, making it possible for financial collaboration to occur. For example, a group of friends save together for a trip; community can be arisan joint venture; families can also be given access to the desired Bags for daily needs.

"We often hear consumers want to live their social lives to be part of various communities with family and friends. However, sometimes banks only deal with things that are individual. We're changing this by introducing a new way of managing collaborative finance through the Jago App," explains Peter.

By adopting modern technology, Jago is able to bring innovative features. Since its inception, Jago was established as a technology-based bank capable of being embedded in the digital ecosystem. Modern technology also makes jago app function fast and responsive. In fact it allows users to personalize features that are relevant to their needs and personalities.

"We have always believed that every one of our customers is unique. They have different needs and characters. That's why we designed Jago app as a personalized app that can be customized to the user's character from its appearance to feature options. We want to bring a new experience for consumers in enjoying digital financial solutions with customer centric principles," said Peter.

Jago's modern technology also facilitates rapid and secure integration with a number of ecosystem digital partners using APIs. Jago has established a strategic partnership with Gojek, the leading on-demand service application in Indonesia's digital ecosystem, which was announced in December last year.

Currently the product integration between Jago and Gojek has been in the advanced stage. This service will be available in no time, once all the processes are complete.

Peter explained that this integration will contribute greatly in bringing convenience to consumers and addressing the everyday problems that bank customers and electronic money users often face. We see collaboration with various digital partners of the ecosystem will bring convenience to consumers, while realizing the concept of life centricity.

"By integrating Jago's financial services into various daily lifestyle needs, consumers can focus more on the most important things in their lives. It will also contribute positively to financial inclusion, and financial literacy, as well as strengthen the foundation of the digital economy in Indonesia," added Peter.