Commission VII DPR Encourages Indonesian Batik Collaboration With Dior To Louis Vuitton

According to him, the collaboration of Indonesia's superior products with global brands is an important strategy to promote creative products that will bring MSMEs to continue to go international. Evita hopes that the Government can facilitate opening up opportunities so that Indonesian MSMEs are increasingly eyeed by the global market.

"Being able to cooperate with global brands such as Dior, Louis Vuitton with batik, this needs to be done more often," said the legislator from the Central Java III electoral district.

In addition, Evita also highlighted MSMEs in the culinary field, which according to her also required cooperation with international brands to strengthen the position of Indonesian creative products. Because according to him, Indonesian culinary is in great demand.

Evita reminded that Indonesia has the best sources of spices in the world and marine wealth, all of which can be combined with a wealth of traditions that are incomparable. Not to mention that Indonesia has creative human resources (HR) in many superior sub-sectors.

"This is our big capital to encourage more competitive local products to the global market," said Evita.

Evita also conveyed this proposal at a Working Meeting (Raker) of Commission VII DPR RI with the Minister of Creative Economy / Head of the Creative Economy Agency (Menekraf / Kabekraf) Teuku Riefky Harsya before the DPR recess, last week.

Dalam kesempatan tersebut, Evita juga menyinggung soal perlunya regulasi yang mendukung equal treatment bagi pelaku UMKM. Ia mendorong agar dilakukannya penyederhanaan regulasi perizinan yang tidak membebani bagi pelaku UMKM di Indonesia.

Evita pun meminta Pemerintah memberikan insentif bagi pelaku usaha ekonomi kreatif lokal, hingga strategi pemberian stimulan dana ekonomi kreatif, pengembangan kualitas SDM dan lainnya agar terbangun ekosistem yang baik untuk mendorong industri kreatif lebih maju dan berdaya saing tinggi.

"It is necessary to strengthen the role of the Government as a facilitator through the development of home creativity and creative hubs or other forms of collaboration related to people or creative businesses, which are expected to be able to accelerate innovation in various creative economy sectors," he said.